Fragrance Friday: Jo Malone London's new Mimosa & Cardamom
If there is one way to bring a certain exoticism and dreams
of summer into your life this winter it’s by focusing on the soon-to-be-released
new fragrance from Jo Malone London, Mimosa & Cardamon.
With a scent that brings to mind fresh flowers, the outdoors
and light, Jo Malone’s newest is quite literally a breath of fresh air. Its
heady mix of golden mimosa and spicy cardamon blend together for a scent that
is mesmerising and sweet, with hints of sandalwood, heliotrope and damask rose
thrown in that had me from the get-go.
The incredibly young, clever and good-looking perfumer Marie
Salamagne - who created the new scent - says her inspiration
came from the old-world view of travel combined with the hedonism of
the sixties and the modern day bohemian. The paintings of Frederick Leighton
also served as a base for the scent.
“We looked at places like Marrakesh and Tangiers which were
bohemian havens in the sixties for people such as the Rolling Stones to
literary characters like Sebastian Flyte in Brideshead Revisited. Jo
Malone London wanted to draw on this inspiration but also bring a sense of
modernity to the scent. We looked at what the bohemian spirit means today from
new bohemian fashion with its eclectic prints, colourful pattern and drapery to
a love of travel off the beaten track.”
Salamagne worked with 100 per cent natural mimosa extract
sourced from Provence to give the scent its sweet, delicate and totally unqiue
touch. “The young branches were harvested by hand and the extraction carried
out immediately within two to three hours on fresh flowers in Grasse and
Tourrettes. The flowers harvested in the Tanneron were traditionally
processed: the first solvent extraction to produce the concrete, then a
secondary extraction with alcohol to obtain the absolute. One kilogram of
absolute is obtained with 500 kilograms of Mimosa.”
For me the fragrance conjured images of decadent bohemian
princesses like Talitha Getty upon first sniff, and it has grown on me more and
more. The home candle is also an absolute joy, and definitely brings the
sunlight on even a dark, wintry day.
Jo Maline London believes that fragrances are extremely
personal and that what works for one person, may not for another. Hence their
in store experience, where visitors can receive a sort of customised journey
when choosing a scent. So whether you feel the Mimosa and Cardamon suits you
better as a fragrance or as a room scent, that’s entirely up to you – I love it
as both. You can also layer the scent with other Jo Malone London offerings,
with top picks being English Pear and Freesia as well as the heady Red Roses.
The new Mimosa & Cardamon scent comes in a range of
products from cologne to body cream to scented candles, making it perfect
for both the home and for you, and it is available in stores this September.
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