Beauty news: Miley and M.A.C set to launch another Viva Glam collab
At the end of last year the inimitable Ms. Miley Cyrus was
unveiled as the new spokesperson for M.A.C's Viva Glam collection, and
given the task of creating two lip products with the brand from which 100 per
cent of profits will go to the MAC AIDS Fund.
Previous Viva Glam spokesmodels have included Rihanna, Nicki
Minaj and Lady Gaga, who have all put their own stamp on the brand's cult
Lipglass and Lipstick formulas. Cyrus, true to form, transformed the two
products into sparkling pink - accompanied by a campaign with make-up by Lucia
Pieroni.
The collab was a huge hit for everyone concerned, so it
comes as no surprise that Viva Glam Miley II is soon to land, accompanied by
the sassiest campaign shot I’ve seen in a while (above). Ms. Miley, who's been
rocking a cropped cut of varying lengths (and we mean highly varying, from
pixie to chin-length bob) since 2013, dons a long blond wig with baby bangs for
this latest ad series—and definitely rocks them a little better than poor old
Beyonce did last year (lest we forget!). In the campaign preview posted to her Instagram
on July 30, Miley sports a pair of denim short shorts and floral
off-the-shoulder crop top, as well as the new signature Miley lipstick for the
brand, which looks to be a punchy, bright orange hue.
Viva Glam Miley Cryus II is available as the sexy bright
orange lipstick as well as a coordinating lipglass with sparkling pearl
shimmer. Love it, love her.
The latest Miley-branded lipstick will be available at New
Zealand M.A.C stores and online on September 10, with proceeds going as always toward
the M.A.C Aids Fund, an organization that has been supporting individuals
fighting the disease around the world since 1994.
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