Beauty news: meet Murad’s Rapid Collagen Infusion for Lips

Along with the neck and hands, the lips are one of the major hot spots for showing your age and emphasising when your skin is suffering from dryness or dehydration. I’m a freak for bright lipstick and that means that a soft, smooth pout is a must, so I’m always on the look out for serious lip care in any form.

The latest I’ve been having a jolly good play with is Murad’s Rapid Collagen Infusion for Lips, a brand new treatment that the brand says “allows you to smile without fear of deepening fine lines and wrinkles around your pout”. That’s a big call but it’s seriously high performance product, formulated with specialised ingredients proven to reduce the appearance of vertical lip lines and wrinkles, increase volume and provide long-lasting hydration to lips. This multi-pronged approach means that this treatment delivers both immediate and long-term results, to which I say “bring it on!”

At its heart is a fast-acting formula features an anti-aging peptide blend that delivers micronized collagen amino acids to plump fine lines and wrinkles. The translucent serum promotes natural collagen and elastin production for lasting resilience, with 77 per cent of users reportedly seeing visible improvement of fine lines and wrinkles around the lips and 81 per cent of users noticing plumper and more youthful looking lips after just one week.

Mushroom Sprout Extracts are in there to encourage micro-circulation to enhance volume and make lips appear plump, whilst Apple Extracts impart skin with long-lasting hydration. Next up Shea Butter and Hyaluronic Acid balance moisture levels to provide superior absorption and application, leaving you with nourished lips that seriously feel incredible.

Designed for use directly on the lips as well as around the entire mouth area, the non-sticky formula goes on clear and can be worn alone, underneath lip colour or other makeup products. It can be reapplied throughout the day, but I’ve found it is the perfect prep before a bright lipstick application in particular, helping to lock moisture in as well as keep colour true. I love that!

Murad products are available exclusively through Caci nationwide, or online at murad.co.nz RRP $55.00