Beauty news: Maybelline New York signs Cris Urena

Maybelline New York has announced that Cris Urena, the stunning Dominican-American model has become the brand’s newest spokesperson.

She joins Maybelline New York’s prestigious roster of multi-racial, inspiring women including Christy Turlington, Adriana Lima, Jourdan Dunn, Emily DiDonato, Gigi Hadid and a host of others.

“Cris was an obvious choice for us, not only because of her striking natural beauty but also because she is much more than just a beautiful woman,” says Leonardo Chavez, Maybelline New York Global Brand President. “Cris embodies Maybelline New York’s brand values. She has New York’s energy, edge, and style and has the ability to inspire all women to define their personal beauty. We are excited to have her as part of the Maybelline family,”

Cris is thrilled to be joining Maybelline New York because of her early memories of the brand, which was one of the first cosmetic products she had ever used. “The first time I used Maybelline was in high school to get ready for my prom. It was my first time wearing foundation! I wore Dream Matte Mousse which was a favorite of all of my friends at the time and is still a favorite of mine today."
Cris has recently appeared in campaigns for Uniqlo, Topshop, Gap and many others as well as being one of the Sports Illustrated Swimsuit 2014 Rookies. She has also collaborated with the world’s most renowned fashion photographers including Mario Sorrenti, Bruce Weber, Alasdair McLellan, Sebastian Faena, and Santiago & Mauricio.

You can follow Cris on Instagram @crisurena