Love it: KEVIN.MURPHY’s new DOO.OVER
I happily admit to the fact that I hate washing and
blowdrying my own hair. Loathe it. Will do anything to avoid it in fact, which
is why I have an extensive collection of dry shampoos.
When Dry Shampoo first hit the beauty industry with a bang a
few years ago (after years of trucking along quite nicely thank you as an
underground product), I swear I tried every one under the sun. Some were
incredibly pricey and others not, whilst some were highly effective whilst
others were little better than a sprinkle of talc – and just as obvious.
One of the first I tried – and an instant favourite – is KEVIN.MURPHY
FRESH.HAIR. A dry cleaner for the hair that gives body and texture,
removes odours, excess oil and the like, it has been a go-to of mine ever
since. I fear however, that it may have been superseded… by a fresh new product
from the company of the same name!
The amazing KEVIN.MURPHY - still heavily involved with the superstar hair stylist and
founder of the brand, Kevin Murphy – has launched DOO.OVER, a styling product
that utilises the attributes of a styling powder and a flash drying hair spray.
Providing volume, texture and a lasting hold,DOO.OVER is designed to
revive a blow dry or extend the life of second-day hair, offering an instant
“hair doo” in a can. How great is that?
DOO.OVER uses a powder technology that joyfully won’t
create a web of resin in the hair – allowing you to recreate and re-form new
looks and shapes. It’s also built for all hair types and lengths, and can be
used by both men and women.
The key ingredient is Tapioca Starch, which gives hair a
soft, velvety feel while simultaneously helping to remove excess moisture and
oil. Virginian Cedar Wood is in there working hard as a gentle astringent and
antiseptic, similar to a skincare toner but designed for hair. Patchouli adds a
light, fresh scent while Silica increases body and sheen.
“One of my favourite current hair trends is the return to
some of the shapes and textures of the late 1960s and early 1970s –
softer-looking styles with volume and movement. I’ve always been fascinated by
the volume that powder can achieve, but wanted a spray-version that could be
used anywhere, anytime. From this concept, DOO.OVER was
born,” KEVIN.MURPHY stylist and founder Kevin Murphy, says.
“DOO.OVER gives hair lots of volume and hold but with a softer look and
flexible form. For a completely refreshed style, simply spray product onto hair
roots for an instant ‘doo’ over!”
DOO.OVER can be used on dry hair at any time or as a
finishing spray immediately after styling. Spray lightly directly on roots for
an instantaneous “doo” over, too easy.
On and also, for every can of DOO.OVER sold, a
financial contribution will be made to help reduce global carbon emissions. Love
that.
DOO.OVER is available now – and perfect for summer
party and getaway season – and has an RRP of $49.00
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