Beauty news: Maybelline New York signs Herieth Paul to the dream team

The latest beauty to earn the title of global Maybelline spokesmodel is Tanzanian supermodel Herieth Paul.

Just in time for New York Fashion Week, Herieth joins Maybelline New York’s prestigious roster of devastatingly stunning and inspiring women that includes Christy Turlington, Adriana Lima, Jourdan Dunn, Emily DiDonato, Gigi Hadid and a host of other global beauties.

With her unique beauty and stunning runway presence, Herieth has set the fashion world ablaze and is loved as much for her personality and sass as her killer cheekbones.

“I'm beyond excited. Maybelline New York is such an iconic brand,” Herieth says of her appointment as global spokesmodel.  “The women that represent this brand are confident and strong. To be one of these women is truly a dream come true.”

Herieth has been the face of a variety of advertising campaigns including Tom Ford, Polo Ralph Lauren, cK One, The Gap, Diesel, Edun, and Rodarte. Born and raised until the age of 14 in Dar es Salaam, the largest city of Tanzania, Herieth is a huge advocate of educating young Tanzanian adults. She acts as a mentor to teens from her hometown and has provided scholarships to those in need, having sent five students to college during the past couple of years.

Beauty, brains and a major social conscience – once again Maybelline, you nailed it!