All about: Davines More Inside This Is A Dry Texturizer

It's nothing new to rave about dry shampoos and texturizing sprays and the like – they are a fixture in pretty much every bathroom cabinet, and with good reason. I’ve long been a heavy user of dry shampoo and hair dusts and powders, mainly because I don’t like washing my own hair (First World Problems, oui?) and also because I have a fringe that necessitates frequent re-booting. I got to the gym six days a week and they are a godsend for a greasy fringe, perhaps the perfect product.

One which has long held a special place in my heart is Italian conscious haircare brand Davines’ first foray into the hair powder arena, known as This Is A Texturizing Dust. It is part of their beautiful More Inside range, which comes from the salon shelf gift-wrapped by hand – each and every product. I love that! I also love the fact that it has a traceless, matte finish, so can be safely used on darker locks with no risk of that telltale, Marie Antoinette, talc-like look. Naturally as it’s Davines it is gleefully paraben free and has no added colourings either, so super safe for use and the planet.

Now Davines has added a new product for adding texture to its More Inside  range of 19 killer products, developed in conjunction with Artistic Director, Angelo Seminara. Called This Is a Dry Texturizing Spray, it is a lightweight, body-boosting spray that adds volume, control and texture to the hair, without weighing it down. The results are suitably glamorous hair that is bouncy and full of body, and it has a medium hold and can be re-styled as desired. Impressive, huh?

Made from two active ingredient combinations, one which creates texture without the use of resins, and the other which gives hair a moisture boost, this unique formula – which is naturally paraben-free – leaves hair well-defined without feeling stiff or weighed down.

What makes it different from the dust is its gentle approach and moisture boosting qualities, making it one amazing product.

To use it, shake well and spray on dry hair from approximately 10 inches away. For more extreme volume, Davines recommend that you apply their Volume Boosting Mousse on the hair, dry and then spray Dry Texturizer on both roots and lengths, lifting and gently releasing hair to ensure an even application. The end result is a big, Texas-style ‘do that just won’t quit. How great is that?

This Is A Dry Texturizer is in store now at all Davines stockists.