Love it: Estée Lauder Double Wear Waterproof All Day Extreme Wear Concealer

With my heritage, dark under eye circles have always been an issue. Even as a child I had them, and years of trying to conceal them as I got older made me quite the connoisseur when it came to concealer. I hit a certain age however when concealers with serious coverage settled all too quickly into the fine lines around my eyes, so I pretty much stopped using them for that purpose. I’d rather look tired than old, to put it mildly!

Having said that, the days I have been doing of late need a long wear concealer to cover up the inevitable stresses and strains, and I think I have finally found a wee marvel that means I can have it all.

It comes in the form of Estée Lauder’s new Double Wear Waterproof All Day Extreme Wear Concealer, the latest addition to the much-applauded Double Wear Collection. Waterproof, sweat and humidity resistant, it is a liquid formula that stays in place and provides comfortable 24-hour wear, while looking insanely natural with a soft matte finish.

It instantly helps cover dark circles and blemishes (not my problem but the problem of many), while working to boost your skin’s natural moisture no matter what the day brings – i.e. an intense gym workout, a swim at the beach or a long day in the office. How? A unique blend of polymers forms a flexible water-resistant veil that moves with the skin to smoothly mask imperfections without creasing or caking. Amazing? You bet. This baby had me at first wear!

Available in shades for pretty much every skin tone, it has Lauder’s advanced IntuiTone Technology to guarantee a natural shade match. It also feels like nothing on the skin despite its full coverage properties, and I can see myself going through many a tube of the stuff.

For those that like facts, the waterproof, extreme long-wear concealer features:

* Resist Polymers – a water-resistant polymer blend that creates a protective, breathable transfer-resistant film to lock concealer in place and prevent creasing, caking, streaking and fading.

* IntuiTone Technology (patent pending) – a proprietary pigment technology consisting of ultra-fine pigments and optics fused together to give the formula the power to conceal, while embracing natural undertones for an ideal, seamless color match that dynamically reflects the light.

* Hyaluronic Acid – a powerful hydrator to instantly moisturise skin for a fresh and youthful look

It is currently available in six shades (in New Zealand, 11 internationally) and is in store now. So what are you waiting for?