All about: the new Smashbox mascara collection

I think everyone needs somewhat of a “wardrobe” of mascara formulas, and they needn’t be expensive. Some of the best out there come with grocery aisle price points, whilst others are damn amazing and worth the serious cash you put down to acquire them.

Smashbox has just released not one, not two but THREE new lash-tastic products, and each of them sound more amazing than the last. The first is a Lash Primer, and one hell of a great investment if ever I heard of one. It seems only fitting that as one of the leading authorities on all manner of primers, Smashbox have taken their expertise in the field and used it to create a primer specifically for eyelashes. You can use it for prepping lashes before mascara application or even touching mascara up at lunch, and the Smashbox Photo Finish Lash Primer is even a treat worn alone for a weekend look that gives you defined but not obtrusive lashes. The groundbreaking formula makes any mascara last longer, as well as plumping and conditioning lashes to prevent flaking or smudging throughout the day. The specially designed Two-Timer brush features an ultra-thin comb for defined, clump-free separation and moulded bristles that cover each lash perfectly, ready for mascara application. No more unexpected smudges or lash let-down then, which gets two thumbs up from me.

Smashbox Photo Finish Lash Primer is also one of only a handful of lash primers that actually do make a difference to your mascara, even when it’s a seriously flash formula already. And unlike many others on the market its conditioning formula keeps lashes soft and flexible while at the same time allowing a regular mascara to adhere evenly to already-pumped-up lashes. So good.

The two new mascaras on offer are the rather saucy sounding Smashbox Indecent Exposure mascara and Smashbox X-Rated mascara. They both feature unique lash hugging and lengthening properties as well as some seriously breakthrough brushes, and are jam-packed with limitless possibilities.

X-Rated is what Smashbox has called its “most buildable long wear mascara yet”, and it lets you to build to the lash look you want super easily. Its unique brush isolates, magnifies and mega-coats each lash with an interlocking fibre-loaded formula for hyper-thick, amplified, voluptuous lashes. This gives me the “dolly” look I love after hours with only a few swipes of the brush, and has serious staying power. LOVE that.

Indecent Exposure features a unique brush that has a spiral of wavy-cut bristles and a micro tip, so you can effortlessly capture and highlight every single lash. High-impact "wavelength"

fibres hug lashes and stretch as you apply from bottom to top, making it perfect for those who long for length and love defined lashes without the heaviness factor. This mascara will ensure lashes look their absolute best - think extra long and superbly defined, who doesn’t want that?

So what’s your pick? Or is it all three? As I said, one can never have too many mascaras IMHO… These babies are available now in selected Life Pharmacies, beauty spas, from the Smashbox Concept Store in Ponsonby and at www.smashboxcosmetics.co.nz