Beauty news: Lizzy Jagger shoulder tapped by Redken 5th Avenue

Redken 5th Avenue has announced the heavenly model, actress and producer Lizzy Jagger as their newest brand muse – a major coup if ever there was one.

Jagger joins the impressive Redken collective of muses and trend creators that includes actress Suki Waterhouse, Lea T., Soo Joo Park and Redken Global Creative Director Guido.

Born Elizabeth Scarlett Jagger in NYC, Lizzy is the eldest daughter of 1970s supermodel Jerry Hall and Rolling Stones front man Mick Jagger. Her statuesque beauty and gorgeous red hair make her a perfect choice for Redken, who have her seriously challenging her fabulous mum in this super hot shot.

"Lizzy’s signature, striking red hair and unique style epitomize the Redken spirit,” says Shane Wolf, Global General Manager of Redken 5th Avenue. “She represents a modern approach to beauty that’s confident and enviable.”

“I am so honored and excited to be joining the Redken family. I had such an amazing time shooting with them and absolutely love any time I get to work with Guido,” says Lizzy.

The contract is far from the 32-year-old’s first serious outinh. She made her runway debut at Thierry Mugler in 1998 and also has starred in campaigns for Lancome's LCM range, Mango, and Marks and Spencer.

Lizzy makes her Redken 5th Avenue debut in September 2016 appearing in print and digital campaigns for the launch of New Heatcure Professional, an exclusive salon service that instantly restores the look and feel of damaged hair for up to 10 washes. She also features in the re-launch of Redken’s Heat Styling collection.