What a steal: Maybelline New York Color Sensational Vivid Matte Liquid Lip Colour

One of a swathe of new releases from the always-innovative Maybelline New York is the Colour Sensational Vivid Matte Liquid Lip Colour collection, which comes in eight very wearable shades. I love a matte lip but know of many who don’t, mainly because they haven’t tried the army of new gen mattes that are as comfortable as they are long-lasting. This newbie from Maybelline New York is both of those things, and actually creamy to boot.

Maybelline Vivid Matte Liquid comes in a leakproof, square tube with a flat sponge applicator that saturates well with the colour inside. Vivid matte pigments give you high-impact colour for a velvety matte finish with just a single swipe, so you need very little of this baby to take things a loooooong way. The flexible, slanted tip applicator with ultra-soft bristles also makes it easy to contour and shape your lips, making it perfect for applications on the go.

What amazed me about this formula was its creaminess. It is thick, creamy, and applies with a soft, velvety glide on lips that feels almost too good to be true. When I first used it I kept checking the mirror that it wasn’t moving around! I get about four to five hours of wear out of the nude shades that have become my go-to (see, above), and the colour remains very fresh and even without cracking or migrating. The pigmentation is perfect and the formula applies opaque on a single layer but never sets dry, so you can build or reapply easily.

So, how do you use it? Apply your Maybelline Vivid Matte Liquid Lip Colour by starting in the centre of your upper lip, then working from the centre to the outer edges, following the contours of your mouth. Glide the matte liquid colour across the entire bottom lip in one fell swoop and you’re good to go.

Last but not least, Maybelline New York Colour Sensational Vivid Matte Liquid Lip Colour is a true steal given its quality and colour payoff, at just RRP $19.99 per tube.