Beauty news: Britomart welcomes the Kiehl’s Pure Vitality pop up

Tomorrow, Thursday 26th January 2017 will see Kiehl’s open the doors to its Pure Vitality Pop up hub in Auckland’s Britomart from 11am – 2pm, the perfect place to explore their latest skincare innovation. The product of the moment is the legendary brand’s new Pure Vitality Skin Renewing Cream (RRP $98.00), which I was lucky enough to have an introduction to over lunch at Greenleaf Organics last week.

While interest in natural products has increased steadily amongst skincare users of all ages, research by Kiehl’s has found that consumers still feel they are compromising efficacy when using natural skincare solutions. I can’t say this is true for all natural skincare ranges but for many, it sadly is. And we shouldn’t have to compromise, right? In answer to this, Kiehl’s hardworking chemists hit the lab and created Pure Vitality Skin Renewing Cream, a 99.6 per cent naturally derived formula that is the first of its kind to leverage the combined efficacy of two world-renowned wellness ingredients – New Zealand-sourced Manuka Honey and Korean Red Ginseng Root. The Manuka Honey used in Pure Vitality is sourced from a, New Zealand-based, Maori owned company called Watson and Son, who are one of the biggest producers of Manuka Honey in the world. 

So how does it work? Well, while cocooning the skin in a comforting, creamy texture, the breakthrough moisturiser also helps skin resist hydration loss while also adding in recovery from existing skin damage. That is one hell of a multi-pronged approach to dehydrated skin, and I for one give it two thumbs up.

But back to the Pure Vitality Hub at Britomart, which is where you too get to have a play with this clever and exciting new release. The pop up hub has been designed to provide a “visually stimulating interpretation” of the new product, including a giant green mound of New Zealand hills and a giant honey dipper! If it looks anywhere near as gorgeous as Greenleaf Organics did after the Kiehl's team visited then you are DEFINITELY in for a surprise. You can stop by to take some time out on their bean bags, whilst local eatery Whites & Co’s will be generously supplying visitors with healthy guilt-free treats in the form of bespoke, freshly made frozen yoghurts created using honey with the sensational toppings.

There is also a huge giveaway for one lucky person who will win $1,000 worth of Kiehl’s products as a part of the #PureVitality Hub. Customers can enter by uploading a photo of themselves or their friends at the site, or the hub design to Instagram using the hashtags #Kiehlsnz and #PureVitality - and by tagging the Kiehl’s NZ Instagram page @Kiehlsnz. 

The Kiehl’s Pure Vitality Hub will be located at Takutai Square in Britomart from 11am – 2pm tomorrow, and the weather is meant to be beautiful – what are you waiting for?