Fragrance Friday: Jo Malone London Star Magnolia


Jo Malone London is one of the few fragrance brands who create florals even a musky-spicy-woodsy lover like me can get their head around – and fall in love with – and when they do it, they always do it well.
The latest flowery masterpiece from the iconic brand is Star Magnolia, a limited edition cologne that also comes (rather gloriously) in the form of a hair mist. Magnolia is a floral note not that commonly used in perfumery these days, although it does makes the rounds every so often. It is definitely true there are magnolia scents out there, but for every one magnolia there is a thousand tuberoses and even more jasmines, and I for one, prefer the cool white beauty over both of those.
Jo Malone London describes the new fragrance as “delicate white blossoms bursting with Spring’s sparkling charm”, and the key elements are star magnolia at the heart, along with magnolia leaf and orange blossom, lemon, ginger and shiso. Magnolia leaf Oil brings a fresh, green facet to the fragrance, whilst a base of Sandalwood keeps things grounded and always interesting.
Star Magnolia was created by Master Perfumer, Anne Flipo, who has been responsible for some of Jo Malone London’s most unique scents like Basil & Neroli and Lavender & Coriander. The latter was one of my absolute favourites from the limited edition Herb Garden collection, to the point where I near wept when the bottle ran out! In Star Magnolia she has created another absolute stunner, a floral that is never overpowering but definitely beguiling. I for one, can’t get enough.
Oh and last but by no means least, bathed in white, the beautiful bottle comes wearing a soft collar of white floral petals and is quite simply too pretty to hide in a drawer. Yes, you NEED.

Star Magnolia is available now at Jo Malone London stockists nationwide, with an RRP of $232 for a 100ml cologne, $116 for a 50ml cologne and $90.00 for the gorgeous hair mist.

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