Beauty news: Erin Parsons appointed Maybelline New York’s Global Makeup Artist

In a super coup by the global beauty brand, personal makeup artist to Gigi Hadid and favourite of the fashion elite, Erin Parsons has been announced as the Global Makeup Artist for Maybelline New York. 

Famous for her incred editorial work and bold beauty looks, Parsons’ new role will involve providing artistic vision for Maybelline New York makeup and key fashion shows, and acting as lead makeup artist on all Maybelline New York campaign shoots.  Parsons works regularly with top fashion magazines including Vogue and Harper’s Bazaar and has created memorable campaigns for Maybelline New York, Vogue Eyewear, Reebok and Tommy Hilfiger, and I cannot wait to see what she cooks up with the brand.

“We are incredibly excited to partner with Erin Parsons,” says Leonardo Chavez, Global Brand President for Maybelline New York. “Erin is highly creative, inventive and embodies the Maybelline New York energy and edge in her artistry. Erin is known for her passion for artistic experimentation that results in bold, modern looks that are highly aspirational for our consumers.” 

Parsons joins an impressive lineup of makeup artists, photographers and models who have helped shape the identity of the iconic Maybelline New York beauty brand, all of whom are loved and respected household and industry names. “As a child, I remember seeing Maybelline ads in magazines, tearing them out and hanging them on my wall because they allowed me to dream. Today, in the digital age, not only can we create aspirational artistry but we have the ability to teach it,” says Parsons. “I am so excited to officially be a part of the Maybelline family. Together we will create makeup artistry that will inspire a whole new generation to dream.”

Parsons grew up in a small town in the United States where she began her career in makeup artistry behind a Lancôme counter, educating and inspiring customers through the power of makeup. After setting her sights on New York, Parsons began assisting world-renowned artists which found her working at fashion shows around the globe where she met Maybelline New York spokesmodel Gigi Hadid. Parsons was introduced to the brand by Hadid and the duo collaborated on their first shoot in December 2015. Erin has been called “the biggest makeup artist you’ve never heard of” in the past but by golly, that is ALL about to change!