All about: Bobbi Brown Cosmetics’ all new Downtown Cool collection

Landing September 18 – not far away now! – on counter at all Bobbi Brown Cosmetics counters is Downtown Cool, a beautiful  and super wearable new collection inspired by effortlessly chic New York style.

With pretty much every piece in the collection set to be a fresh, new must have, it is the perfect pick for those that love that done-but-perfectly-undone look, and I have fallen in love. The star of the set must be a new and limited edition product….Duo Long Wear Gel Eyeliner (see below). Forget subtle, these babies will help you turn up the smoulder by day or by night, using the brand’s signature double-lining technique. The new Long-Wear Gel Eyeliner duos each feature two perfectly paired shades that are made to be layered, and work perfectly with clean skin and lashings of lashes. The award-winning Long-Wear Gel Eyeliner is known for the fact that it won’t smudge or fade, and these babies (RRP $57) offer all that and more. The shades available are:

Cobalt Ink / Thunderstorm

Black Ink / Steel Ink

Cypress Ink / Dark Meadow

Caviar Ink / Black Mauve Shimmer Ink

Dark Chocolate Ink / Black Scotch

Granite Ink / Violet Ink

The Cool Eye Shadow Palette (above) plays another key role in the collection, and I think it’s another element that is destined to be an instant hit. With an all-matte offering that allows you to create essential, super sassy looks ranging from subtle to smouldering, it is definitely a day through to night palette, so a great buy at RRP $95 due to its versatility.

The collection also includes a limited edition Cream Glow Highlighter for a hint of natural luminosity anywhere you swipe it, and the two-in-one Dual-Ended Ultra Fine/Ultra Precise Eye Liner Brush and Angle Eye Shadow Brush. I think these are going to get a major workout in my Spring/Summer beauty arsenal, and the multifaceted nature of most of the collection also makes it perfect for travel or days on the go. Thanks Bobbi Brown!