Hair how to: the Guido X Alexander Wang New Wave

This week in New York, uber designer Alexander Wang presented his SS18 collection at New York Fashion Week, and it was a standout show for SO many reasons. Kaia Gerber made her official runway debut and slayed, and the easy, breezy party girl hair created to accompany the collection was just perfect.

ghd partnered with international session stylist – and veritable legend - Guido Palau to create the show Alexander Wang SS18 hair look, which comes as no surprise. His approach to runway and campaign hair has always been completely his own, and his celebration of ‘natural’ hair is so refreshing. “When considering natural hair, people tend to assume that the

end result will be messy,” said Guido backstage at Wang. “That’s absolutely not the case.” 

Reflecting the fashion industry’s current fascination with the individual and the unique, Guido worked with models’ natural texture to create ‘lived-in’ hair with movement a-plenty.

Guido first washed each girl’s hair, before applying a styling cream and using the ghd Air hairdryer with a diffuser to mimic the process of allowing hair to air-dry. “A great hairdryer, like the ghd Air Hairdryer, minimises drying time and therefore limits damage to the hair, while helping to achieve beautiful, natural movement,” he said.

After crafting a messy middle part with his fingertips, hair lengths were gently bent around the ghd Classic Curl Tong to lend natural movement, texture and idiosyncratic waves. “This look requires simply two tools, the ghd Air Hairdryer and ghd Classic Curl Tong. Great styling tools are essential for creating simple, modern textures.” 

To get the look:

1. Wash hair and apply a heat protection spray.

2. Use the ghd air® hairdryer with a diffuser to gently blow-dry hair on a super low heat setting, while maintaining and enhancing your natural texture.

3. Add a natural centre parting using just your fingers.

4. Afterwards, create a soft natural wave by bending sections of hair around the ghd curve® classic curl tong to add additional movement. Maintain an imperfect finish by bending hair in different directions.