All about: Bobbi Brown’s new Luxe Eye Shadow

It’s a crazy busy time of the year for most of us, with lunch and evening goings on and barely enough time to zip up your dress/pants let alone apply a face of celebration- worthy makeup.

Lucky for us then that Bobbi Brown have made things a hell of a lot easier with the release of their new Luxe Eye Shadow, which is in store now. 

Key to their beautiful – as per – holiday gifting collection, the high-impact shadow formula delivers gorgeous, multidimensional colour, and comes in three dramatic and distinctive finishes depending on how much you love to sparkle. There is high-shimmer Rich Lustre, molten foil Rich Metal, and super-charged Rich Sparkle, and the cream/powder finish means it goes on super quick by giving full, intense pigment with just one swipe. This makes it perfect for those events when day turns to night, and you can even amp things up further by adding a drop of water to your brush for a liquid metal look or to line. I love that! I’ve tried the latter and can confidently say it looks major, and it lasts and lasts.

Luxe Eye Shadow offers all-day wear that won’t crease or fade, and some pretty crazy technology is at work to ensure that your application is flawless:

• The Ultimate 3-D Effect: Chroma pigments are coated in a flat, plate-like layer that allows for extra light penetration, resulting in highly pigmented multidimensionality for the ultimate 3-D effect

• Perfect Pigment Expression: Highly-concentrated pigments deliver true-to-colour, deeply saturated shade intensity and clarity for dramatic colour payoff

• Velvety Smooth Texture: The hybrid formula combines the best of baked, pressed, cream, and liquid formulas to create a velvety, bouncy, and aerated texture that allows for pick-up and payoff

Available in 12, extremely wearable lust-worthy shades, the new formula can be patted on or smudged across the eyelid for instant, luxurious colour in one swipe, as well as layered for your own custom colour.

Bobbi Brown’s new Luxe Eye Shadow is on counter now with an RRP of $70, in twelve beautiful shades. Six are limited edition and all are extremely covetable, so I say get in there now!