All about: Bobbi Brown Cosmetics Skin Long-Wear Weightless Foundation SPF15

I’ve said in the past that foundation is like the white shirt of your beauty bag - an everyday essential that always works when and where you need it. But we all have a few white shirts depending on the hour and the season, and this also applies to your base. Consider the idea of building a closet full of foundation choices, as there’s no one-size-fits-all when it comes to makeup.

My foundation wardrobe definitely includes a lot of Bobbi Brown Cosmetics formulas, and I’ve fallen in love with yet another – the brand’s all new Skin Long-Wear Weightless Foundation SPF15.

Perfect for the humid days we’re having right now and also for those that tend towards oily at any time of year, it’s a skin-loving formula that glides on seamlessly for natural, multidimensional

mattifying coverage that’s breathable and weightless. And it that lasts.

Its true-to-skin pigments blend perfectly into the skin for a pretty much foolproof application, and you get a full yet natural coverage that stays smooth, crease-free, and colour-true as day turns to night.  Created with a high speed cold fusion process, the ultra fine, silky emulsion also features wear-extending ingredients as well as ones that infuse skin with hydration – all the while controlling oil. Magic!.

Available in 18 skin tone-correct shades, it retails for $86 and is on counter now, and also comes with a very special campaign. Called the #AllDaySmile Campaign, it calls on the talents of It Girls Olivia Palermo, Patricia Bright, and Pony, all of whom adventure around New York City (the birthplace of the brand) to test the staying power of the new foundation. Each of the style and beauty stars offers a mini-guide to their go-to spots while giving the brand’s newest innovation a real-life road test. The result? All day wear, all day smiles. 

 “It’s the foundation (no pun intended) for building your look for the day,” says Palermo. From cookies at Brooklyn bakery, One Girl Cookie to combing the shelves at Powerhouse Books for a new read to an end-of-the-day cocktail at hot spot Cecconi’s, Olivia remains flawless—no touch-ups necessary. 

Touching down in NYC for a day, reigning British beauty vlogger Patricia Bright packs her itinerary with stops at all her favourite places. Waking up at the trendy The Williamsburg Hotel, Patricia begins her day by applying Skin Long-Wear Weightless Foundation SPF 15 in Almond to ensure her makeup remains fresh for the long day ahead. “It complements my skin effortlessly without drying it out in the process,” says Bright. 

Jet-setting Korean beauty blogger and makeup artist Pony checks off all her must-see NYC spots while wearing her Bobbi Brown must-haves. As she peruses her favourite artists’ works at The Whitney Museum, shopping at Jeffrey and grabs a bite at restaurant-of-the-moment Old Rose, Pony stays fresh-faced with Skin Long-Wear Weightless Foundation in Ivory. “It makes my skin look even—controlling shine in oily spots and giving my skin moisture where it is dry—and matte, never flat,” says Pony. 

So what are you waiting for? This beauty is available from all Bobbi Brown Cosmetics retailers, www.smithandcaugheys.co.nz and www.farmers.co.nz