Beauty news: Mecca Cosmetica set to unveil new Takapuna store

In exciting news for Shore-side beauty fans – and those of us that like to hit their local beaches on the regular – the MECCA brand is opening a new beachside store in the heart of Takapuna on Auckland’s North Shore. The new store will bring many of the world’s most luxurious and coveted beauty brands to Auckland’s North Shore for the very first time, accompanied by Mecca Cosmetica’s signature first-class beauty service and expertise.

Among other firsts, the 175-square-metre Meacham Nockles-designed space will be the first New Zealand store to offer a full MECCA Perfumeria, complete with an expert in-store fragrance concierge to guide customers through a truly sensory experience. The store-within-a-store will offer up some of the globe’s finest fragrance brands including signature scents such as Byredo, Diptyque, Frederic Malle and Maison Francis Kurkdjian. Almost enough to make me want to move to the Shore, to be honest – what an amazing offering!

The MECCA Trove concept also finds its first Ne w Zealand home within the Takapuna destination – a place to discover true beauty treasures from around the globe and featuring a handpicked selection of niche, undiscovered brands like brow grooming specialists Le Sourcil, Iiuvo candles and iconic Parisian skincare brand, Codage.

Add to all of that amazingness makeup offerings from NARS, Hourglass, Chantecaille, Stila, By Terry and RMS Beauty and skincare brands Sunday Riley, Tatcha, Dr. Dennis Gross, Kate Somerville as well as a dedicated Jetsetter travel section, the store will offer all of the cult-classic products that Mecca Cosmetica customers know and love and then some.

Mecca Cosmetica Takapuna will also feature eight makeup stations available for makeup application or skin consultations and will be the eighth in New Zealand’s MECCA store network of Cosmetica and Maxima beauty destinations.

This image above is of the divine Mecca Cosmetica in Carlton, Victoria, but it gives just a hint of what you’ll see come Thursday, March 8 at 9am at 6 Hurstmere Road. I can’t wait!