Beauty news: RevitaLash NZ goes Pink for October

As a two-time breast cancer survivor, I always appreciate it when a beauty brand decides to “go pink” for the cause and actually commits to it year after year. A lot don’t, believe me! Many a brand will jump on the bandwagon to leverage a few sales, then disappear the following year when a newer, shinier charity takes their eye.

This is vastly unlike RevitaLash Cosmetics, who are proud supporters year-round of breast cancer initiatives, doing amazing things at a grass roots level for women enduring some of the toughest times of their lives. This year, RevitaLash Cosmetics will debut its annual Pink promotion in New Zealand on the 1st of October to support and celebrate Breast Cancer Awareness month. Through this campaign, RevitaLash Cosmetics Founder and CEO, Michael Brinkenhoff, M.D. honors and carries on the legacy of his late wife, who was diagnosed with metastatic breast cancer at the age of 32. 

This year, New Zealand has the honour of being one of five countries chosen to give back globally. Selected by RevitaLash Cosmetics US, for every Pink RevitaLash and RevitaBrow sold, RevitaLash New Zealand will donate a months’ supply of RevitaLash Advanced to the Look Good Feel Better Trust. 

The Look Good Feel Better Trust has helped over 50,000 New Zealanders face any cancer diagnosis with confidence since the early 1990’s. Look Good Feel Better is a free, non-medical, brand-neutral public service program that focuses on problems associated with the effects of cancer treatment; the Trust aims to help New Zealanders to literally look good and feel better, year round. The Look Good Feel Better Trust will be receiving the generosity of RevitaLash to be gifted to all who are navigating their cancer journey with Look Good Feel Better and in need of eyelash treatment. 

For New Zealand Distributor, Annemarie Mason, the commitment that RevitaLash shows towards breast cancer awareness is extremely important. “This is a deeply personal cause. After recently watching a friend go through her own cancer journey, I really learned the importance of eyelashes that many of us take for granted. Having lashes and brows after being so sick can be a huge confidence boost, but they also keep dust and dirt out of our eyes. Chemotherapy robs people of the option to deal with their illness privately. We want to give men and women the chance to restore their lashes and brows to full health as quickly as possible, which is why we have chosen Look Good Feel Better as our 2018 October charity partner.” Annemarie explains. 

The limited-edition collection will consist of the award-winning RevitaLash Advanced (3.5mL) or RevitaBrow Advanced (3.0 mL) housed in a luxury, white cosmetic bag with the celebrated pink ribbon. And as RevitaLash New Zealand strives to raise awareness of early breast cancer detection, all orders and purchases will be accompanied by one of 5000 bespoke RevitaLash business cards with a checklist of symptoms. 

I tried RevitaLash for the first time this year and have had truly INCREDIBLE results, and knowing that they are a company with heart makes me want to support them all the more. If you haven’t tried their products then I highly recommend that you do – and come this October, the timing couldn’t better.

There are 800 limited edition sets available nationwide across all stockists, made up of RevitaLash Advanced RRP$120.00 (2ml), $185.00 (3.5ml) and RevitaBrow Advanced RRP$157.00. Find out more here.