Beauty news: WE-AR welcomes award-winning nail brand NAILBERRY!

I have been a huge fan of super ethical – and beautiful - New Zealand fashion brand WE-AR since its inception, sporting their yoga-designed pieces and their everyday life-designed pieces on the regular. It makes sense that they only stock brands that are aligned in ethos, so when I arrived home from Europe I was pretty excited to hear that WE-AR is now UK award-winning, non-toxic nail care brand NAILBERRY’s New Zealand exclusive stockist. 

Founded in 2012 by Sonia Hully, the NAILBERRY brand started life as a luxury Nail Bar based in Chelsea, London and swiftly transitioned into a range of multi-award winning premium polishes. When Sonia noted her high profile clientele were continuing to experience dry and damaged nails whether it was the result of lifestyle, pollution, or from the semi-permanent gel manicures, she went about developing her own range of polishes that would help combat their concerns. The result was the award winning L’Oxygéné range, and the rest as they say, is history.

The multi-award winning, luxury nail polish brand uses patented technology to “deliver a healthier nail care and colour option without compromise”, and their shades are as fashion-forward as their rather more toxic brethren. It’s no secret that many nail polish products contain an array of chemicals but NAILBERRY is proudly different, with polishes and specialty nailcare products formulated to be free from Phthalates including DBP, Toluene, Formaldehyde, Formaldehyde Resin, Camphor, Xylene, Ethyl Tosylamide, Triphenyl Phosphate, Alcohol, Parabens, Animal Derivatives and Gluten. The L’Oxygéné range is also certified by PETA as Cruelty Free and Vegan, and uses the latest technology to deliver a colour film that allows air and water vapour to pass through it, ensuring your nails are able to breathe and stay at their healthiest. 

Twenty of the brand’s pigment rich, beautiful shades (see, above) are available right now exclusively at the WE-AR Ponsonby store and online at we-ar.com, with an RRP of $42.00. Four nailcare products are also available at RRP $45.00 each. I for one am going to support this new endeavour by WE_AR wholeheartedly – here’s to many more kick ass, healthy beauty brands arriving in store soon.