Love it: Lancôme L’Absolu Rouge Drama Mattes

 

I have worn matte lipstick for as long as I can remember; even when it was devastatingly uncool for the average beauty nerd I was still all over it like a rash. I just like the way it feels and love the way it looks, and call me a little too fond of the nineties - many do! - but I have always been a flag flying fan of a seriously matte lip. I’ve been wearing one with pride since I first started slicking on lipstick (no gloss for me) and so when I heard about Lancôme’s heavenly looking new L’Absolu Rouge Drama Mattes formula I couldn’t wait to get stuck in.

You could safely say that 2017 was definitely the year of the Return of the Matte Lip as a trend, and its power and popularity just continue to grow into 2018 and (hopefully) beyond. This new formula from one of the strongest brands in the lip category is an absolute winner, and the fact that it was created by Lancôme’s Creative Director of Makeup, the amazing Lisa Eldridge is no surprise. 

L’Absolu Rouge Drama Mattes are ultra matte and clearly created for women who love playing with colour and extreme finishes, as it combines extreme matteness (is that a word? It is now) with bold, luminous colours and a highly comfortable texture. Since its creation, L’Absolu Rouge has been centered around three values: treating colour as an art, providing a sophisticated French touch, and combining luxury with pleasure. Does this new formula tick all of those boxes? You bet.

Incendiary reds, flamboyant oranges, supercharged pinks and piercing browns are amongst the 18 high impact shades on offer, and I love them all. Three of them that stand out are the orangey red 157 Obsessive Red, the magenta 388 Rose Lancôme and the purple 507 Dram’Atic, all of which I have been having a good old play with. All ultra matte and need little in the way of application for a serious pigment punch, and the comfort factor is next level. L’Absolu Rouge Drama Matte is formulated based on a “soft complex” that combines spherical powders and silky oils; that’s what makes its texture rich, soft, and so easy to apply. Even better: the spherical powders smooth small wrinkles and fine lines as they go. The formula is enriched with emollient agents and nourishing oils - like jojoba oil – so lips don’t dry out, and you can guarantee that the colour will stay true hour after hour.

Actress and sublime beauty Penelope Cruz, Lancôme’s legendary ambassador, shows off L’Absolu Rouge Drama Matte in the above shot by Mert Alas and Marcus Pigott. Her shade? Adoration 505 red, an echo of the Lancôme rose that she holds in her hand. Just perfection!

These beauties are available from today in 18 shades from selected pharmacies, Farmers and department stores for $64.00 each. The three hero shades I mentioned above are also offered in Limited Edition Drama Matte packaging, for the collectors out there. So what are you waiting for?