Beauty news: Lancôme announces new Global Ambassador, Zendaya

Three years after she became the face of CoverGirl at just 19 years old, Zendaya Coleman has landed her second big beauty contract - this time, with Lancôme. The move is befitting given how far the young force of nature has come, and I think the new pairing is a match made in heaven for both parties.

Lancôme made the announcement at the end of last week at the Four Seasons Hotel in Los Angeles, with other global ambassadors Taylor Hill and Lupita Nyong'o standing by to welcome Zendaya to the fold. It presented a triple threat if ever there was one, and goes to show how committed to diversity and talent the brand really is.

But back to Zendaya. The American actress, singer, and fashion authority started out as a child actor and model, going on to star in films like The Greatest Showman and Spider-Man: Homecoming, also recently launching a capsule collection with Tommy Hilfiger. That’s on top of having over 54 million Instagram followers, who follow her every move.

At age 22, Zendaya becomes part of the stellar cast of Lancôme ambassadors, adding her unique and diverse vision to the esteemed French luxury house of beauty.  Joining the likes Julia Roberts, Kate Winslet, Isabella Rossellini, Penelope Cruz, Nyong’o, Lily Collins and Hill, Zendaya’s irresistible appeal and strong identity - attributes she shares with the other ambassadors - is indicative of a happy, bright and shining future within the Lancôme family.

“It’s a huge honour to be able to represent a brand like Lancôme and join such an incredible line-up of iconic women,” said Zendaya of the appointment, whilst Françoise Lehmann, Lancôme International President adds: “We look forward to a joyous future with Zendaya, whose charisma, influence in film, music and fashion is undoubted. Zendaya brings a youthful and a unique approach to beauty that perfectly complements Lancôme’s vision and creativity.”

Undoubtedly one of the most influential and prominent names in the industry, Zendaya is also a role model for her generation and she uses her voice to promote education and positivity. Her involvement with charitable causes ties in with Lancôme’s philanthropic commitment as well, and I can’t wait to see what they do together.