Beauty news: Viktor&Rolf announces Anya Taylor-Joy as the face of Flowerbomb

In the latest high stakes beauty move by a major brand, avant garde luxury fashion house Viktor&Rolf has announced that actress Anya Taylor-Joy will be the face of its iconic Flowerbomb as well as new fragrance for women, to be launched worldwide from March 2019. 

“Anya Taylor-Joy is the epitome of our new feminine fragrance,” say Viktor Horsting and Rolf Snoeren, “she is at once sensual, mysterious and powerful, and uniquely multi-dimensional as she weaves a tapestry of roles that often juxtapose one and other. Our creative collaboration flowed so easily and naturally - working with her was a joy.”

At 22, the American-born, British-Argentinian’s raw, edgy performances have her poised to make the transition from emerging young actress to Hollywood star. In 2019, she appears in no less than five films - Glass, Radioactive, Playmobil: The Movie, Here Are The Young Men and upcoming X-Men spinoff The New Mutants - as well as joining season five of Peaky Blinders and voicing a character in the upcoming Netflix adaptation of Jim Henson’s The Dark Crystal: Age of Resistance. In 2020, she will appear in the title role in a new production from Working Title of Jane Austen’s Emma, as well as Edgar Wright’s Last Night in Soho. Determined and self-aware, the strength of the woman behind the actress mirrors the female-driven films she brings to screen. 

As Taylor-Joy says, “I was born with a little bit of fire in me” – and this fire is palpable in the upcoming powerful Viktor&Rolf fragrance campaign. The evocative imagery that the duo has created with Inez&Vinoodh features the enigmatic Taylor-Joy as the exclusive and inaugural female face for the brand. A burgeoning tour-de-force artist, she embodies a modern, empowered floral goddess archetype.

 “It was completely humbling and felt like a dream to be approached by Viktor&Rolf for this incredibly special partnership,” says the preternatural talent. “I greatly admire Viktor&Rolf for their artistry and feel we share the same aesthetic – and I’ve always been obsessed with fragrance. Our partnership was so fluid and Viktor&Rolf empowered me to feel incredibly confident. When I first saw the image from our shoot I thought ‘I look strong…I look incredibly strong and fierce.’ It was magical. ” 

“We are thrilled to work with Anya on the brand new Viktor&Rolf feminine fragrance,” said Guillaume de Lesquen, International General Manager, Designer Brand Fragrances. “She is truly a creative force, a modern artist honing her craft, and such a dynamic, confident female representation of the new upcoming fragrance. This marks an exciting new chapter in the Viktor&Rolf olfactory narrative as they continue to build on their iconic scents and reach new heights.” 

The new fragrance release that Taylor-Joy will be fronting is that of Viktor&Rolf Flowerbomb Midnight, the latest incarnation of the fragrance phenomenon. An ethereal, floral explosion that sits firmly in the well-rounded Chypre-Floral-Fruity olfactory family, it was created in chorus by Viktor&Rolf and four esteemed perfumers. Flowerbomb Midnight is a precious combination of two seamlessly blended distinct accords: mysterious, Night-Blooming Jasmine Living and second-skin Patchouli and Musk. The end result is floral and sensual, sparkling and intimate.