All about: Lancôme’s brand new 360° eye routine

Lancôme have really been hitting all of their balls out of the park lately, with one stellar release after another in both the skincare and makeup fields. They have also been busy reformulating and refreshing some of their strongest releases, the latest from the eyecare category.

A true skincare pioneer, Lancôme launched the much-loved (especially by me) Génifique Light-Pearl in 2012. Today, the iconic product has been unveiled with a new formula and regime, as well as a patented 360° massage applicator (see above) that really means business. Not only does it brighten and illuminate the eye contour, it also effectively “widens the gaze” by firming, contouring and strengthening the lashes too!

The new formula includes a duo of carefully selected probiotic fractions derived from bifidus and yeast. These probiotics have been fermented, fragmented and filtered in order to obtain small-calibrated fractions that are better suited to the skin’s needs. They help reinforce the upper skin barrier and improve the skin structure, whilst the addition of caffeine extract fights bags and dark circles as efficiently as your morning cup of joe. On the lash front, the new formula has been supplemented with a new complex composed of arginin, madecassoside and citric acid, which work together to strengthen lashes.

Meanwhile, the unique new 360° pearl-like and flexible massage applicator refreshes the eye contour sand allows for an easy and even application wherever and whenever you need it. It also feels fantastic to use, and is a right treat when you’re completing your morning routine.

There is also a new addition to the family in the form of the Advanced Génifique Yeux Light-Pearl Hydrogel 360° Eye Mask, which is a powerful little beauty that I played with on the weekend. Perfect for ramping up your skincare when you are on the go and particularly for long distance travel, the new mask contains as much as bifidus extract as half a bottle of Advanced Génifique Yeux Light-Pearl, so it really takes care of business in just one use. The mask's pioneering technology includes a hydrogel matrix that literally melts when applied to the skin, providing a lovely cooling effect while delivering a high amount of moisture and visible results in just 20 minutes. I used it before a night out and seriously felt like my concealer and eye makeup went on so much better, and stayed looking fresh long after the rest of me did.

The brand recommends that you use Advanced Génifique Yeux Light-Pearl twice a day, every morning and evening, to refresh your eye area, then the Advanced Génifique Yeux Light-Pearl Hydrogel 360° Eye Mask once a week or as a one-shot to give your skin an instant refresh.

Lancôme Advanced Génifique Yeux Light-Pearl has an RRP of $131, whilst a four pack of Advanced Génifique Yeux Light-Pearl Hydrogel 360° Eye Masks will be $116. Both are available at selected Farmers, pharmacies and department stores from 17th June, 2019.