Love it: Curionoir's newest creation, Orpheus Incarnate

We all have different reasons for stopping to add that splash of perfume before leaving the house – it’s a tool for seduction, can evoke happy memories and just add an extra element of individualism to the way you approach your day.

The new season doesn't just invite the opportunity to overhaul your wardrobe. With a bounty of new fragrance releases, it's also a good time to reconsider your scent. From the bottles to the base notes, winter's best new fragrances are a celebration of the bold, and I am all for a statement scent.

Coco Chanel once said that a woman should apply perfume in the areas where she would like to be kissed, but the experts generally agree that the "pulse points" are the optimal spot. These are locations on the body where the blood vessels are closest to the skin, and as these spots emanate heat, they help fragrance to travel from your skin into the air.

Experts say to apply your perfume to these points - namely, the inner wrists, the base of the throat, behind ear lobes, in the cleavage, behind knees, and the inner elbows – and this is where I am wearing my latest favourite, the truly enchanting and beguiling Orpheus Incarnate, from Curionoir.

Curionoir’s latest Extrait de Parfum and Glass Candle (next on my list) fragrance, the truly seductive Orpheus Incarnate is an alluring, heady fragrance that embodies the darkness and musical lyricism of the Greek God from which it gets its name, Orpheus. A legendary musician, poet, and prophet in ancient Greek religion and myth, Orpheus possessed the ability to charm all living things - even stones! - with his music. As an archetype of the inspired singer, Orpheus is one of the most significant figures in classical mythology, portrayed or alluded to in countless forms of art and popular culture including poetry, film, opera, music, and painting. He was quite the character, and his legend most definitely lives on.

But back to the scent at hand. Available right now at selected boutiques, Curionoir’s flagship store and curionoir.com, Orpheus Incarnate is a unisex fragrance, with all of the realms of play and possibility that implies. Immediately arresting from first whiff, it is a riot of herbaceous and spicy notes that tells a story of reconnecting with the beauty of nature. Carnation, Fig, Blond Tobacco and Pimento Leaves also merge with Iris, Tonka Bean Absolute, Heliotrope, Licorice Root and Musk.

Tiffany Jeans, Curionoir Creator says, “I wanted to create a modern-day story for the senses that evokes who Orpheus can be for us today. With his utter appreciation for nature, song and words, we can choose to channel these emotions into our everyday living. “Orpheus Incarnate as a fragrance quietly draws you in and takes you on a journey through the wilderness, to the depths of the ocean.”

Curionoir celebrated the launch with a film featuring stellar beauty Georgia Pratt – a New York-based New Zealand model - wearing a custom silk Melancholia dress by Kristine Crabb of Miss Crabb (RIP). Pratt is the perfect ‘face’ for the scent, and her performance a joy to behold.

Orpheus Incarnate comes as both Parfum and CN Glass as follows:

Orpheus Incarnate Parfum - 4ml Pocket Parfum for $50; 50ml bottle for $265; and at the flagship store, in a hand- blown bespoke vessel from $550.

Orpheus Incarnate CN Glass Candle - beautiful violet classic CN Glass candle for $210, inspired by apothecary of yesteryear. 

Every piece is crafted by hand and is finished with a Curionoir stamp reminiscent of a wax seal of the past.

Orpheus Incarnate is available right now from exclusive New Zealand and International boutiques, the Curionoir flagship store, 76a Ponsonby Road, Grey Lynn, Auckland, and curionoir.