Beauty news: the “Bring Sephora To Your Town” Beauty Bus' final locations
Sephora today announced the final locations of the ‘BRING SEPHORA TO YOUR TOWN’ competition, with the double-decker Sephora Beauty Bus set to touch down in Christchurch, Wellington, Hamilton and Auckland from 6 July 2019.
To celebrate the global beauty retailers first New Zealand store opening in Auckland later this month, beauty fans from across the country were invited to vote for the chance to have the Sephora Beauty Bus (full of samples, complimentary makeovers and more) come to their hometown.
Showcasing a curated assortment of exclusive products to explore and custom-built makeup stations manned by skilled Sephora makeup artists, the buses are set to literally be mobbed due to the sheer weight of beauty treats and expertise on board.
Brands on-board will include Sephora Collection (of course), alongside the likes of Fenty Beauty, tarte, Huda Beauty, Marc Jacobs Beauty, Zoeva, Ouai and more. They won’t be available to buy, but expect plenty of time to have a play and you can always order them straight after online.
“The Sephora Beauty Bus is all about the Sephora Experience,” said Sephora National Artistry Lead Alphie Sadsad. “We have an online presence in New Zealand via our online store and app already, so this tour is all about letting our customers swatch, try and play with the products they’ve never seen in person. Come in, try something new and then shop the full Sephora assortment online if you liked what you tried. It’s a whole new way of shopping, and we are excited for New Zealand to be the first to experience it!”
The 14-metre double-decker bus wrapped in Sephora’s iconic black and white striped calepinage will visit each of the following towns for two-consecutive days, along with Sephora makeup artists available advice and colour-matching. • Cathedral Square, Christchurch – 12-4pm, 6th July
Northlands Mall, Christchurch – 12-4pm, 7th July
Oldins Plaza, Wellington Waterfront – 12-4pm, 10th & 11th July
Garden Place, Hamilton – 12-4pm, 13th July
The Base, Hamilton – 12-4pm, 14th July
Sylvia Park, Auckland – 12-4pm, 17th July
The Viaduct, Auckland – 12-4pm, 18th July
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