Beauty news: Lancôme announces Amanda Seyfried as its newest ambassador

In huge news for both the brand and the famous face, global luxe beauty giant Lancôme has announced the appointment of American actress, mother and singer, Amanda Seyfried, as their latest brand ambassador.

Bringing her natural charisma and fabulous facial features to the celebrated French house of beauty, Amanda says: “It’s hugely exciting to be welcomed to this incredible family of women ambassadors, all so different and yet all so united in their mission to represent Lancôme while also embodying the positive virtues and values that empower and bring happiness and self-fulfillment to women around the world.” 

Francoise Lehmann, Lancôme International President adds: “We are so happy to be able to welcome Amanda to our family. As a true Lancôme woman, Amanda brings her immense talent as an actress and singer, her natural beauty, and unequalled zest for life to our world. She perfectly represents our values and we look forward to an exciting time together.”

Amanda is probably best known for her starring role as ‘Sophie’ in the Golden Globe nominated musical film franchise “Mamma Mia!”, and she most recently starred alongside Milo Ventimiglia in Simon Curtis’ adaptation of “The Art of Racing in The Rain”. Next year, she will star opposite Kevin Bacon in David Koepp’s “You Should Have Left”, and will also lend her voice to the Warner Bros. animated film “Scoob” as Daphne Blake, meaning she is one very busy woman indeed. 

Her red carpet style has always been on point no matter what the event, which is yet another reason I am sure she has been snapped up by the quintessentially French brand. She is also well-practiced in being the face of beauty brands with French monikers, having previously done so for both Clé de Peau Beauté and Givenchy.

Beyond the screen, Amanda’s passions are her family and friends and the welfare of animals, and her personal ethos ties in well with Lancôme’s own philanthropic cause, “Write Her Future”. In her new role, Seyfried will be joining Lancôme’s impressive lineup of stellar women, which includes the likes of Zendaya, Isabella Rossellini, Julia Roberts, and Lupita Nyong’o. I, for one, can’t wait to see what they create together.