Beauty news: RevitaLash Cosmetics honours Breast Cancer Awareness all year round

As a two-time breast cancer survivor, I always appreciate it when a beauty brand decides to “go pink” for the cause and actually commits to it year after year. A lot don’t, believe me! Many a brand will jump on the bandwagon to leverage a few sales, then disappear the following year when a newer, shinier charity takes their eye.

This is vastly unlike RevitaLash Cosmetics, who are proud supporters year-round of breast cancer initiatives, doing amazing things at a grass roots level for women enduring some of the toughest times of their lives. This year, RevitaLash Cosmetics debuted its annual Pink promotion in New Zealand on the 1st of October to support and celebrate Breast Cancer Awareness month, and as always, they are doing it well. Through this campaign, RevitaLash Cosmetics Founder and CEO, Michael Brinkenhoff, M.D. honours and carries on the legacy of his late wife, who was diagnosed with metastatic breast cancer at the age of 32. 

This year, RevitaLash New Zealand will donate a month’s supply of RevitaLash or RevitaBrow to the Look Good Feel Better Trust for every Pink RevitaLash and RevitaBrow sold, which is no mean feat.

The limited-edition collection just for October consists of the award-winning RevitaLash Advanced (2mL and 3.5mL) and RevitaBrow Advanced (3.0 mL), each housed in a luxurious pink ribbon embossed box. I can vouch for both as being the best in their field when it comes to high performance, serious results, and I’ve tried a few!

For those unfamiliar with their amazing work, Look Good Feel Better is a free, non-medical and brand-neutral programme that share tangible tips and techniques to help people face cancer with confidence. LGFBNZ runs 300 classes in 40 centres each year throughout New Zealand for women, men and teenagers.  "LGFBNZ is grateful that RevitaLash is once again donating product to share with participants that attend the LGFB programmes,” said Josy Jansonius, Look Good Feel Better New Zealand of this month’s activity. “This generous product donation is something tangible for our participants to use after treatment to help feel like their normal selves again".

RevitaLash New Zealand also strives to raise awareness of the importance of checking for changes, year round, to the point where every RevitaLash Advanced product purchased by every stockist, retailer and customer, is accompanied by a bespoke ‘check for changes’ business card. In their effort to raise awareness, RevitaLash New Zealand have set a goal to distribute over 9,000 cards for 2019, almost double the cards that were sent out in 2017 and 2018.

The only lash and brow conditioners that I’ve ever used that actually deliver the goods on all fronts, RevitaLash Cosmetics are available at selected beauty therapy clinics nationwide and online at www.revitalash.co.nz. For more information or to locate your nearest stockist, visit www.revitalash.co.nz.