Fragrance Friday: the elegant new Mademoiselle Rochas Couture

Launched in 2017, the Mademoiselle Rochas fragrance was designed to embody the ultimate French woman: simple, elegant and preternaturally chic. I was lucky enough to attend the launch and it was all that and more, and I fell in love with the scent.

Just in time for the party season, the original Mademoiselle has been reinvented in Couture: a refined, elegant Eau de Parfum. And like a true Parisienne, she mixes elegant  basics effortlessly with weapons of seduction: a slinky black sheath perhaps, barely covered by a camel-coloured trench. Destined to grab attention wherever you go, the new Mademoiselle Rochas Couture Eau de Parfum Spray is that attitude in a bottle: a sexy, sparkling floral-woody-musk fragrance that encourages fun long after the sun goes down. Top notes of pear, pink pepper and bergamot wash over the senses with a captivating freshness. Next, in the heart, a floral bouquet of orange blossom, lily of the valley and heliotrope put femininity at centre stage, before a dry-down of tonka bean, musk and sandalwood turn up the heat with a lingering warmth.

The fragrance composition of this beauty is the work of Anne Flipo, a perfumer I have followed for a few years now that always creates scents that are unabashedly feminine for the most part, and always surprising. An award-winning nose, Flipo has been with International Flavours & Fragrances since 2004 and a perfumer for over thirty years. Her creations have included fragrant superstars like Giorgio Armani Acqua di Gioia, Jo Malone Star Magnolia , Lancôme La Vie est Belle, Yves Saint Laurent Manifesto and many more. She has created top men’s offerings too, but I think that it is in the area of women’s scent that she really shines.

Mademoiselle Rochas Couture is no different, and since I received a bottle it has been worn on the regular and is just perfect for the silly season and amped up social activity. Sexy and sleek, it’s an unapologetically Gallic treat, and I love it.

Mademoiselle Rochas Couture is available on counter now and would make the perfect gift – or gift to self.