Beauty news: M.A.C Cosmetics meets The Sims

In one of the most bonkers – and totally unique – collabs of this year, M.A.C Cosmetics has joined forces with legendary videogame The Sims 4 so that your gaming character can rock makeup products inspired by the beloved beauty brand.

M.A.C Cosmetics Director of Makeup Artistry Romero Jennings is the master makeup mind behind the game’s fun — and inclusive — new upgrade, and his work is seriously a joy to behold. He has designed a variety of looks ranging from everyday glam to statement eyeshadow, and all of them are available for your Sim of choice to rock in the game.
“As a black makeup artist, it was especially important that the looks work for Simmers of all skin tones,” explained Romero in a statement. “The process of perfecting the final looks and shades was such an epic experience.”

Jennings at work

The brand shared behind-the-scenes photos of Romero at work, as well as face charts of the looks that definitely focussed on eyes and lips in particular. And if you’re ready to glam up your Sim, start by updating the Sims 4 base game for free. Then, using the Create-A-Sim tool, you can customise its look by mixing and matching certain elements from all of the different designs.
“It’s been so much fun to digitally recreate all of my IRL makeup inspirations from endless photo shoots, master classes, pop culture, and hundreds of Fashion Weeks,” said Romero. “With so many of us around the world staying home, our collaboration will inspire Simmers to become makeup artists expressing themselves in a way the game has never offered before. I can’t wait to see Simmers’ creations both in-game and IRL as well.”
“For the past 20 years, The Sims has strived to empower people to express themselves—both in the game and in real life—and our collaboration with M.A.C Cosmetics further celebrates the diversity and creativity of our amazing community,” said Lyndsay Pearson, General Manager and Executive Producer of The Sims.
“Players can experiment with these new makeup looks from MAC to create Sims that are unique and redefine their own rules of beauty.”

The Bold Entrance Face Chart

The Iconic Timeless Beauty Face Chart