Beauty news: ghd encourages you to #takecontrolnow in their newest breast cancer campaign

As a two-time breast cancer survivor, I always appreciate it when a beauty brand decides to “go pink” for the cause and actually commits to it year after year. A lot don’t, believe me! Many a brand will jump on the bandwagon to leverage a few sales, then disappear the following year when a newer, shinier charity takes their eye.

This is vastly unlike ghd, who have been in it for the long haul. To date the ghd brand has helped raise over $19 million for breast cancer charities globally, which is a lot of money, a lot of care and a lot of commitment. This is the sixteenth (seriously, sixteen!) year that ghd New Zealand has served up an amazing fundraising initiative for the Breast Cancer Foundation New Zealand, having already donated over a million to the charity through sales of their annual, highly coveted ghd pink stylers. The work done by the BCFNZ is vital for people like me, and their services that I have accessed over the years have made an incredible impact at a very difficult time.
But on to this year’s limited edition styling tools at hand, which were unveiled today and are available now. The collection includes the award-winning ghd platinum+ styler, ghd gold stylers and new helios hairdryer (my favourite!!), available in delicate shades of dust pink, and embossed with the central campaign message, Take Control Now, to ensure women of all ages are reminded to self-check more regularly. $20 from every sale from the pink collection goes to Breast Cancer Foundation NZ, and hopefully the message will spread far and wide when it comes to checking in with your boobs.
400 Kiwi women under the age of 44 are diagnosed with breast cancer each year, of which I was one. For the campaign, the brand has partnered with 11 incredible women (above) who were diagnosed with breast cancer before the age of 35 to share the message of self-checking every day. The limited-edition Take Control Now collection serves to remind women around the world to donate some mirror time to their boobs as well as their hair, which is something I can definitely get behind.

ghd is available in the finest salons and ghdhair.com/nz
#TakeControlNow #ghdpink