Beauty News: M.A.C announces its new global brand ambassador – Lisa from BLACKPINK

In huge news for the brand, M.A.C has announced the dynamo that is Lisa from BLACKPINK (Lalisa Manobal) as its new Global Brand Ambassador. Starting now and throughout a long-term partnership, Thai-born Lisa can be seen as the beauty behind iconic M.A.C collections and innovative programs.
The K-Pop powerhouse has a strong global influence in pop culture, speaks to a wide range of consumers, and encourages conversations and trends within and outside of the beauty industry. She is the first female K-Pop idol to be appointed as a M.A.C Global Brand Ambassador, and I’m guessing she definitely won’t be the last.
Lisa, known for her charismatic stage performances and trendsetting presence in beauty, fashion, and music, not only shares a deep connection with the global beauty giant’s longstanding values, but also serves as an inspiration for the ever- evolving brand.
“I have always been a big fan of M.A.C!,” she says, “I like how the brand turns makeup into a form of self-expression which always gives me great confidence on stage. Together with M.A.C, I am excited to invite and empower more audiences as we both have individuality and diversity at our core.”
The synergy between Lisa and M.A.C is why they make such a killer partnership: both breaking boundaries between cultures, exuding a global relevance, and pursuing storytelling through artistry.

“Lisa’s unparalleled talent and bold, fashion- forward style make her the perfect match for M.A.C,” says Drew Elliott, Senior Vice President and Global Creative Director for M.A.C Cosmetics. “Always confident and never one to shy away from risks, she embodies our commitment to individuality and self-expression above all else. We can’t wait for her fans to see what she has in store for them through our collaboration.”
The dancer and rapper for one of the most successful female groups in the world, Lisa is loved by her fans and is the most followed K-Pop star online, with an incredible 40 million followers on Instagram. She is also a front-row fixture at runway shows and has collaborated with mega brands in the past, making her appointment a huge coup for the brand.
As M.A.C’s Global Brand Spokesperson, Lisa will be the face of collections and key campaigns, as well as the muse for the brand’s exciting innovation projects. In addition, with her great passion for beauty, Lisa will work with M.A.C Makeup Artists to showcase her signature looks, like the one above.