Beauty news: Garnier officially approved by Cruelty Free International

In huge new for the legions of fans of the brand’s incredible line up of high performance beauty steals, all Garnier products, globally, are now officially certified cruelty free!
The brand has been given the stamp of approval by the Cruelty Free International Leaping Bunny programme, the leading organisation working to end animal testing and the cruelty free gold standard.
Garnier is one of the largest, most global brands Cruelty Free International has ever approved under the Leaping Bunny programme. This is a giant leap, not only for Garnier, but for the beauty industry as a whole.
Michelle Thew, Cruelty Free International CEO says: “Garnier is a global brand familiar to us all. To work with them to help end animal testing for cosmetics and declare them officially approved under the Cruelty Free International Leaping Bunny Programme is a real milestone. It has taken many months, but Garnier have diligently reviewed every supplier and source and we are completely confident with the results.”
Leaping Bunny’s rigorous approach requires brands to forensically investigate their entire supply chain, including all raw material and individual ingredients, for any cases of animal testing. Approval must be given to all of a brand’s finished products - individual products or items cannot be approved in isolation.
For Garnier, this was a case of securing a declaration from more than 500 suppliers, who source more than 3,000 different ingredients, from across the world. For many months Garnier and Cruelty Free International have worked together to secure this evidence and ensure every product within Garnier’s global portfolio can officially display the Cruelty Free International Leaping Bunny logo - the universally recognised cruelty free mark. This stringent process ensures that consumers can buy Garnier products with complete confidence, knowing that they meet Leaping Bunny’s strict criteria. I for one cannot even imagine the huge undertaking this involved, and give huge props to Garnier for making such a stellar effort.
Adrien Koskas, Garnier Global Brand President says: “Garnier has been committed to a world against animal testing since 1989. To be officially approved by Cruelty Free International under the Leaping Bunny programme is a real milestone and was always an important part of our Green Beauty mission. Today Garnier, takes another Green step towards becoming a fully committed, truly sustainable, transparent brand that delivers Green Beauty for all of us.”
This announcement from Garnier comes off the back of a landmark year for the brand. In 2020, Garnier announced their Green Beauty initiative, a complete end to end approach to sustainability, transforming every stage of Garnier’s value chain and dramatically reducing the brand’s environmental impact. It was introduced to New Zealand beauty editors over a beautiful plant-based degustation at Little Bird Kitchen, where details of the initiative were carefully explained (you can find out more about it here).
This announcement also comes amidst a wave of new sustainable innovations. Each new product underpins the Green Beauty commitments of the brand, and are now all officially approved by Cruelty Free International under the Leaping Bunny programme.
Yay!