Beauty news: Elizabeth Arden drops PREVAGE Anti-Aging Daily Serum 2.0

When it first arrived on the beauty scene in 2005, the name PREVAGE instantly became synonymous with the phrase ‘super serum’. Definitely one of the first that could rightly claim the name, Elizabeth Arden’s premiere cosmeceutical skincare release was a runaway hit and then some.
It’s now many years later and the brand could have happily been sitting back on its laurels enjoying the success of their first few product releases, but instead it’s stayed at the head of the pack in terms of research and constant innovation. The original serum was followed by an entire range crafted around the legendary Idebenone - reportedly the world’s single most powerful antioxidant – and the line includes everything from a peel to high performance eye cream, a foundation and more.
Breakthrough technology first used in medical science, Idebenone delivers extraordinary benefits in fighting free radical damage to skin, which is responsible for 80 per cent of the visible signs of ageing. By protecting skin from oxidative stress, Idebenone not only shields skin from environmental effects but also helps to support the skin’s natural repair process and restore a youthful appearance – making it an essential in any regime.
Over 220 Beauty awards later, the PREVAGE family now introduces the next, skincare revolution – PREVAGE Anti-Aging Daily Serum 2.0, the top rating anti-aging serum, now with an incredible four times the antioxidant power! The iconic serum is now boosted with the addition of 10 powerful ingredients to visibly reverse ageing signs and help protect against environmental damage. In a study, 90 per cent of participants showed a clinical improvement in the appearance of fine lines, dark spots, firmness and elasticity. And, the age-defying serum works instantly and over time to correct, protect and perfect the look of skin.
Harnessing the proven power of Idebenone plus ten new powerful ingredients like Ginger Extract, Hibiscus Seed, Clary Sage and Peony Petal extract , the serum has also had a makeover on the packaging front, with a new use-up window, improved pump and a new package size that reduces overpackaging by 60.65 per cent.
It’s pretty safe to say that the best just got better.
PREVAGE Anti-Aging Daily Serum 2.0 (50 ml $299.00) is available now from Elizabeth Arden counters nationwide.