Breaking news: MECCA unveils largest New Zealand store

The new MECCA Sylvia Park

When I first met with MECCA brands founder and co-CEO Jo Horgan in Auckland many years ago, the passionate, self-confessed beauty fiend had literally *just* opened her first New Zealand store on iconic Ponsonby Road. The store is still there and I’m still a regular, but wow – how that brand has grown!
Today, the leading Australasian beauty retailer opens a new multi-level store, its largest New Zealand store to date, in Auckland with the unveiling of MECCA Sylvia Park.
MECCA Sylvia Park will deliver some of the world’s most luxurious and coveted beauty finds that New Zealand customers already know and love or are yet to discover. Driving the future of beauty and experiential retailing, the new two-level, 491 square metre destination will provide customers with an even bigger and more beauty-full shopping experience, featuring over 100 of MECCA’s blockbuster beauty brands.

MECCA founder and co-CEO, Jo Horgan

Makeup lovers can pick up cult-classics from NARS, Hourglass, Urban Decay and Laura Mercier; skincare fanatics on the hunt for the latest glow-givers can discover a compelling line-up from Drunk Elephant, Tatcha, Summer Fridays and Glow Recipe; or choose to shop local with home-grown favourites sans [ceuticals] and Syrene. Just to name a few!
Extending the retail experience beyond product, MECCA’s Sylvia Park has four dedicated beauty service zones featuring over 20 different services across skin treatments, fragrance consultations, makeup applications and MECCA first exclusive brow zone in New Zealand – offering tinting, sculpting and lamination, so customers can try out the latest trend for achieving feathery, fluffy-looking brows. How exciting is that??

And for customers looking for a more relaxing service, sit back and enjoy one of MECCA’s six skincare treatments customised to individual skincare needs and delivered in a fully reclinable facial chair. The Sylvia Park store also features a MECCA Perfumeria, home to the most sought-after brands including Byredo, diptyque, Frederic Malle and Maison Francis Kurkdjian, with dedicated fragrance experts on hand to help customers find the perfect scent.
Injecting even more pure joy and personalisation into MECCA’s retail experience is the always-on program of edutainment and brand immersion via the six-seater Beauty Lab. Designed to help shoppers unearth fresh beauty favourites, experiment with the latest products, and learn new tricks and techniques, MECCA’s Beauty Lab concept will provide customers with a space to experiment to their heart’s content.
Across opening weekend (today, Saturday and Sunday) all services will be complimentary, including express makeup applications, facials, brow styling, dry hairstyling and Beauty Lab classes. Plus, spend $85 or more in-store across opening weekend for an exclusive gift with purchase, including full size product from Drunk Elephant, NARS, Laura Mercier or Urban Decay (subject to availability).
Local beauty freaks will be hitting this store by the busload, and with good reason! Huge congrats to Jo and the team on such an incredible journey.
MECCA Sylvia Park is located at Shop MM07, Sylvia Park 286 Mount Wellington Highway, Mount Wellington Auckland.