All about: locally created, pregnancy specific bodycare collection, Pure Mama

When I first met Pure Mama founder, Lara Christie last year, she was a woman on a mission: to provide deep nourishment for expectant mothers - with a helping of luxury on the side. With that in mind, she set out to create a pregnancy-specific skincare range that blends nutrient-rich botanicals chosen for their antioxidant, healing, and restorative abilities, and women everywhere can’t get enough.

The range took more than two years of research and development, and harnesses the power of natural ingredients commonly found in facial skincare. These include raspberry and pomegranate seed oil and concentrated levels of vitamin E which aid in skin hydration, elasticity, and damage repair, along with rosehip, Kawakawa, marshmallow root, avocado oil, calendula flower and almond oil. The impressive Pure Mama line-up includes an Exfoliating Bump Scrub and Nipple Butter, alongside a super luxe Belly Oil. The oil retails at the luxury price point of $65, making it a gorgeous gift for a mum to be, or a beautiful yet functional way for her to treat herself during such a special time.
“Our team of experts assessed everything from ingredient properties, benefits and drawbacks, skin compatibility, texture, absorption, shelf life, fragrance and bottle functionality to potential risks for pregnant women and newborns,” Christie explains. “It took over two years to develop our unique blends and we are excited to share these incredible products with expectant and new mamas.”
Endorsed by leading New Zealand midwife and lactation consultant Libby Cain, the products in the Pure Mama range have garnered an overwhelmingly positive response in terms of quality and efficacy. “This is the first time a brand has really stood out to me and delivers what they say it will do and more,” says Cain. “This is a brand that all mothers can 100 percent trust when using throughout their journey. It is not only luxurious and 100 percent natural, but it really works.”

The aforementioned Pure Mama Belly Oil has proven to be liquid gold for pregnant women throughout New Zealand and Australia, selling out just three months after launch. Supplies of the New Zealand-made, luxury body oil were estimated to last six to eight months, but a flurry of orders into the thousands has seen hundreds more women sign up to the waitlist to get their hands on the now cult product when stocks are replenished in the coming months. Made with high-quality natural and organic ingredients, the belly and body oil has been specifically developed to help support the body’s natural growth during pregnancy, easing common conditions including skin tightness and itching, as well as boosting skin elasticity to help prevent stretch marks. The pampering oil carries a gentle scent of coconut and almond, which has received rave reviews from customers.
Along with the highly anticipated second drop of the Belly Oil, Christie and her team are working on more exciting new product developments to aid women in birth and recovery. Pre-orders will soon be available for the Pure Mama Belly Oil and those looking to get on the waitlist can sign up at puremama.com.

Pure Mama is stocked in five stores across New Zealand including Paper Plane in Mountt Maunganui, Hatch Baby and Child in Milford and The Beauty Colab in New Plymouth, as well as online at the Pure Mama website.