Beauty News: REGÉ-JEAN PAGE IS THE NEW FACE OF ARMANI CODE

In huge news for Bridgerton fans and the many others that appreciate his considerable charms, Armani beauty today announced British actor Regé-Jean Page as the new face of ARMANI CODE fragrances.
Through his new role, Page joins Armani beauty alongside actresses Cate Blanchett, Tessa Thompson, Zhong Chuxi, Adria Arjona, Alice Pagani, and Greta Ferro; actors Jackson Yee, and Nicholas Hoult; and models Barbara Palvin, Madisin Rian, and Valentina Sampaio. Each Armani beauty face, in their own unique way, incarnates Giorgio Armani’s vision of beauty, and Page will feature in the campaign introducing the new ARMANI CODE PARFUM, shot by French director Manu Cossu and British photographer Damon Baker, which will debut in September.
“Regé-Jean Page interprets and explores the nuances of a gentle, profound masculinity that is not ostentatious or showy,” said Giorgio Armani. “He authentically and spontaneously represents the cultural richness and vitality of this moment in time.”
Page says: “My role for Armani Code is an absolute privilege. It allows me to embody the effortless style of a brand that has defined what the peak of iconic, cinematic style looks like, and continues to inspire a progressive outlook on how we will all shape our future.” In 2021, Page was honoured on the TIME100 Next List highlighting individuals who are shaping the future and defining the next generation of leadership, and his appointment by Armani beauty adds yet another string to his already impressive bow.
Alongside Page’s role embodying “the essence of modern masculinity”, Giorgio Armani unveils a new, avant-garde ARMANI CODE. For the new ARMANI CODE PARFUM, Master-Perfumer Antoine Maisondieu (Givaudan) has rewritten the olfactory signature of the ARMANI CODE fragrance, retaining its woody aromatic, sensual identity. It also comes in a very handsome bottle, crafted as a statement with a unique, rounded-square shape, and in line with Armani beauty’s commitment to ongoing sustainable actions, it is also refillable. Love that.