Fragrance Friday: Viktor&Rolf announces FKA twigs as the face of their new fragrance

Avant-garde luxury fashion house and creators of one of the world’s most in-demand scents, Viktor&Rolf has announced the equally as trailblazing singer, dancer and actress FKA twigs is the face of GOOD FORTUNE, the brand’s new fragrance.
Grounded firmly in the present moment as a visionary performer and artist with an engaging social presence, FKA twigs is a Grammy Award-nominated artist whose innovations across the fields of music, visual arts and dance represent future worlds and draw from past ones. The unique creator and performer debuted as a songwriter and singer in 2012 with EP1, her music drawing on a variety of styles, including electronic, R&B and trip hop. Her Mercury Prize nominated debut album, LP1, was released in August 2014, and since then twigs’ creative output has been vast. The multi-hyphenate directed four videos for her third EP, M3LL155X, as well as Soundtrack 7, a dance film created and filmed at the Manchester International Festival. An appearance on the A$AP Rocky track Fukk Sleep, in 2018, was followed by her hit single Cellophane and the universally acclaimed album, Magdalene. She has also collaborated with Dua Lipa and The Weeknd, and earlier this year released the mixtape Caprisongs.
“We’ve been fans of twigs for years,” say Viktor&Rolf designers Viktor Horsting and Rolf Snoeren, “and we’re happy to welcome her to the Viktor&Rolf family. Not only is she one of today’s biggest pop stars, she’s also hugely creative. She’s an icon and absolutely the right personality for GOOD FORTUNE.”
“I’ve always loved perfume,” says FKA twigs of the announcement. “Scent has always been an integral part of my sensory world and being able to creatively collaborate with Viktor&Rolf on this project has been very fulfilling. I feel there’s this bond that unites us. Becoming part of their universe feels like magic, a dream come true.”
Viktor&Rolf approaches olfactory development in the same way as it does fashion: with meticulous technical refinement, continuously evolving scents and bringing them to new, unparalleled heights, making the impossible possible. Following the ongoing success of FLOWERBOMB, launched in 2005, they now unveil GOOD FORTUNE. With this major new statement, the brand has created a fragrance that expresses modern spirituality, resonating with those who are on an inner path to discover the essence of their being, sending out an invitation to women wanting to embrace their inner modern mystic, to follow their own path and to create their own destiny.
FKA twigs will feature in a mystical ‘new-genre’ campaign film directed by Andrew Thomas Huang, to be released later this month, while legendary fashion photographers Inez & Vinoodh created the campaign’s magnetic still photography.
The campaign’s soundtrack, “Killer” was tailor-made for the campaign by FKA twigs and will be officially unveiled in conjunction with the GOOD FORTUNE campaign. I can’t wait.