Fragrance news: The Jo Malone London Brit Collection for 2022 is here
Each year Jo Malone London releases a Brit Collection, a limited edition line up of scents inspired by something special and something uniquely British. It’s inevitably a runaway success, and this year’s offering - inspired by wild swimming – definitely passes the test in terms of deliciously evocative scents, coupled with stunning packaging.
For the Brit Collection for 2022, the natural beauty of the British Isles is explored in five limited-edition offerings – each as covetable as the next. From crystal-clear shallows and bracing waves to hidden forest streams and city lidos, each fragrance captures a unique aquatic experience.
“Wild swimming has a truly universal appeal, and, particularly in our current times, offers just about everyone an accessible experience of freedom in nature,” says Céline Roux, Global Head of Fragrance at the house. “That’s something we were all inspired by, and tried to celebrate in this collection.’
The new scents found in the collection are as follows:
Crystal Campion – A bracingly beautiful scent inspired by the crystal waters of a hidden cove, lined with smooth pebbles and trimmed with dainty campion flowers. The freshness of rose ripples with a note of dewy violets and a hint of juicy blackcurrant.
Forest Moss - perfect for those like me that love an earthy fragrance, this beauty is inspired by ray of sunlight falling through the towering trees of the forest, leading the way to a secluded river. The green freshness of juniper is entwined with the natural scents of earthy geranium and aromatic moss, for my favourite from the bunch.
Salty Amber – evoking an exhilarating swim at high tide, this scent includes sensual notes of amber and patchouli to recall the opaque depths of the sea, contrasting with the impression of salty sea water and the energetic freshness of cardamom.
Aqua Lemon – one for the citrus lovers, this beauty is all about diving into the bright blue of the open-air pool for a morning swim, a citrus freshness in the air and city sounds in the distance. A refreshing burst of mandarin floats alongside an energising note of spearmint, gently warmed with cedarwood.
Jo Malone London favourite – and one of my long-time, signature scents - Wood Sage & Sea Salt completes the collection, pairing perfectly with each of the four new scents, enwrapping with its woody warmth and adding a fresh note of sea salt. This one is also available as a candle, which I have burning as I type – the perfect pairing with a stormy day.
The collection also includes a Hydrating Face Mist, scented with Crystal Campion, that has been formulated without alcohol and enriched with pure British water, the formula awakens and refreshes the face. Just gorgeous.
The Jo Malone London Brit Collection for 2022 is available now at the Jo Malone London Britomart Boutique, Smith & Caughey's Queen Street & online, Ballantynes in store & online, select Farmers stores & online, and David Jones Newmarket & Wellington. And as with every Brit Collection, one scent just isn’t enough!
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