Beauty news: PURE MAMA set to arrive at MECCA

When I first met PURE MAMA founder, Lara Christie in between 2020 lockdowns, she was a woman on a mission: to provide deep nourishment for expectant mothers - with a helping of luxury on the side. With that in mind, she set out to create a pregnancy-specific skincare range that blends nutrient-rich botanicals chosen for their antioxidant, healing, and restorative abilities, and women everywhere can’t get enough.
The range took more than two years of research and development, and harnesses the power of natural ingredients commonly found in facial skincare. These include raspberry and pomegranate seed oil and concentrated levels of vitamin E which aid in skin hydration, elasticity, and damage repair, along with rosehip, kawakawa, marshmallow root, avocado oil, calendula flower and almond oil. The impressive Pure Mama line-up includes an Exfoliating Bump Scrub and Nipple Butter, alongside a super luxe Belly Oil. The oil retails at the luxury price point of $65, making it a gorgeous gift for a mum to be, or a beautiful yet functional way for her to treat herself during such a special time. And while the Belly Oil has become PURE MAMA customer’s cult favourite, its latest release, a highly anticipated Magnesium Body Rub has quickly become a hot favourite with thousands of customers saying it has dramatically improved sleep and provided instant relief to aches and pains.
Now the New Zealand-grown brand behind the sell-out luxury belly oil described as ‘liquid gold’, has landed a deal of a lifetime with MECCA, Australasia’s largest prestige beauty retailer. MECCA is one of the most recognisable beauty retailers in Australia and New Zealand. With more than 100 stores as well as online stores across both countries and T-Mall global, MECCA offers an exclusive edit of the best in global beauty from over 200 brands. Its cult status makes this deal quite the coup for the homegrown brand, which lands online and on counter on August 2, 2023.
The launch of PURE MAMA supports MECCA’s foray into pregnancy-specific skincare, with ‘Life-stage Wellness’ becoming available to support women in all transitional stages of life. The full PURE MAMA range will be available online and will be integral to this new category offering, matching the high quality product MECCA’s customers know, love and expect.
“Pure Mama delivers the absolute highest quality of naturally derived products to support women on their journey through motherhood and we’re incredibly excited to partner closely with them to bring this incredible new offer to the MECCA consumer,” said Isobel McNally, General Manager of merchandise at MECCA.

PURE MAMA's Lara Christie

Pure Mama Founder, Lara says: “It’s really quite the pinch me moment as I’ve been a long-time fan and customer of MECCA - and I am honoured that PURE MAMA products will now be stocked alongside other incredible premium global brands. I believe our pregnancy skincare will make a great addition to MECCA’S line-up of world class products and we look forward to supporting women throughout Australasia on their pregnancy and motherhood journeys.”
The partnership with MECCA is just the beginning for PURE MAMA, with new product launches also on the horizon and a further push into global markets. Discover the sublime range for yourself here.