Fragrance Friday: the latest iteration of diptyque's Do Son arrives at MECCA

“Do Son is the call of an elsewhere: a journey of the senses and the imagination, an irresistible invitation to another place…”
If you’re a fragrance obsessive like me, chances are you’ve come across diptyque's heavenly Do Son. Incredibly alluring and very addictive, the fragrance is best described as a union of brisk sea breeze and spicy tuberose, and was inspired by the picturesque Vietnamese seaside resort of Do Son. I have the fragrance and the hand cream and love the scent as it wafts past after a little layering, and it never fails to elicit compliments and queries wherever I go.
As a child, Yves Coueslant, one of diptyque's founders, spent his summers at the seaside in a pagoda that his father had built in Do Son, which is in the Along Bay. Far from the humid heat of the large port in Haiphong, the air was cooler, and the sea breeze carried with it the heady and slightly spicy scent of tuberoses that his mother so loved. The fragrance is both a narrative and a journey, its essence drawn from the scent that came off the sea in the Vietnamese coastal town, captured and composed by perfumer Fabrice Pellegrin.
Some perfumes have the incredible power to transport us to other times, with many diptyque favourites doing so effortlessly and beautifully. Do Son is a fragrance that tells of the love story between Yves and this faraway land of his childhood, and its dizzying fragrance heightens our senses and entices our soul and our imagination on a journey.

The brand has released many beautiful limited edition collections based around the scent, and this year diptyque is celebrating a new limited edition formation of Do Son that embodies the Maison’s love for its origins and commitment to artisanal expertise.
In 2024, diptyque presents a collection designed to plunge you into the universe of Vietnamese craftsmanship with a limited edition object made in collaboration with Hanoi-based Vietnamese craft company Hanoia. Known for its conservation of craft techniques and celebration of Vietnamese materials, they’ve created a woven rattan lid especially for the medium-sized version of the Tubéreuse (Tuberose) Do Son candle. The entire Do Son range has been decked out in distinctive red and presented in beautifully embossed boxes, and yes, I want it ALL. Ready to add to my collection? Goes without saying…
The new Do Son collection, available now at select MECCA stores and online here, is an ode to the beauty of Vietnam and the rich history of Diptyque - and it’s one I can’t get enough of.