Beauty news: Elizabeth Arden unveils the newest editions to the truly iconic PREVAGE Collection

When it first arrived on the beauty scene in 2005, the name PREVAGE instantly became synonymous with the phrase ‘super serum’. Definitely one of the first that could rightly claim the name, Elizabeth Arden’s premiere cosmeceutical skincare release was a runaway hit and then some.
It’s now many years later and the brand could have happily been sitting back on its laurels enjoying the success of their first few product releases, but instead it’s stayed at the head of the pack in terms of research and constant innovation. The original serum was followed by an entire range crafted around the legendary Idebenone - reportedly the world’s single most powerful antioxidant – and the line includes everything from a peel to high performance eye cream, a foundation and more.
Breakthrough technology first used in medical science, Idebenone delivers extraordinary benefits in fighting free radical damage to skin, which is responsible for 80 per cent of the visible signs of ageing. By protecting skin from oxidative stress, Idebenone not only shields skin from environmental effects but also helps to support the skin’s natural repair process and restore a youthful appearance – making it an essential in any regime.
Over 220 Beauty awards later, the PREVAGE family now introduces the next, skincare revolutions in the form of PREVAGE Multi-Restorative Soft Cream and the PREVAGE 3-in-1 Reset Serum. Hailed as pioneering a new era in preventive skincare, these high performing, luxe-to-use wonders are the dream for those seeking expedited improvement in skin texture and resilience.
But let’s take a closer look…

The Multi-Restorative Soft Cream
Crafted with the latest advancements in skincare science, this lightweight cream (the texture is just gorgeous) boasts a transformative formula that strengthens the skin's dermal matrix and provides a full cycle collagen support to boost and maintain healthy collagen, delivering visible fullness, firmness, and lift in just seven days. Powered by a trio of skin-supportive specialists – Rice Peptides, Carnosine, and naturally, Idebenone – it’s a lightweight yet intensely hydrating cream that melts seamlessly into the skin. I think this beauty will really come into its own in summer, when many of us are looking for a lighter formula that still delivers on the efficacy front.

The 3-in-1 Reset Serum
The PREVAGE 3-in-1 Reset Serum is your invitation to triple action anti-aging power. Clinically proven to repair five major types of wrinkles, re-densify skin-firming collagen, and renew the skin's barrier; the lightweight serum harnesses the power of Argireline Peptide which relaxes facial muscles, providing a Botox-like effect without the invasive procedure. Bio-mimetic peptide Carnosine works in tandem to protect the skin from oxidative stress, preventing damage caused by free radicals, while MVP Idebenone protects against 99% of collagen damage.

“We are very excited to introduce the PREVAGE® Multi-Restorative Soft Cream and the PREVAGE® 3-in-1 Reset Serum to the Elizabeth Arden PREVAGE® range as a power duo that will raise the bar in dermo cosmetic skincare,” said Carmen Coulter, Head of Marketing at Elizabeth Arden ANZ. “Idebenone is a key ingredient present in our new line-up of products for the PREVAGE®, which plays a crucial role in the results we are able to achieve. It protects against 99% of collagen damage and is a real game changer. The latest innovations join our PREVAGE® range, an unrivalled collection of forward-thinking products focused on protection and prevention, with your future self in mind.”
Available on counter and online now, PREVAGE® Multi-Restorative Soft Cream is retailed at $279 for 50ml and PREVAGE® 3-in-1 Reset Serum is retailed at $199 for 30ml. Find your nearest stockist here.