Beauty news: ghd unveils its latest pink collection – and it’s gorgeous

As a two-time breast cancer survivor I always appreciate it when a beauty brand decides to “go pink” for the cause and actually commits to it year after year. A lot don’t, believe me! Not so ghd, who for 21 years have created a special ghd pink collection to raise funds for BC-related charities and increase awareness around self-checking for suspicious lumps and bumps. The company has collectd more than $24 million for breast cancer charities worldwide through their annual pink limited editions, making it a cause that ghd, and ghd employees, care passionately about.
This is the tenth year that ghd New Zealand has served up an amazing fundraising initiative for The New Zealand Breast Cancer Foundation, having already donated over a million dollars to the charity through sales of the coveted ghd pink stylers.
For 2024, the limited edition pink range is even more covetable however, having undergone yet another absolutely gorgeous makeover. Rendered in a delicious fondant pink hue, the styling classics have moved beyond ‘need’ to ‘must have’, and you’ll be supporting The New Zealand Breast Cancer Foundation with each and every purchase.

A little icing on the (fondant pink) cake
For the past nine years, ghd has donated $20 per purchase to Breast Cancer Foundation (BCF NZ), but for its tenth anniversary, wanted to do something extra special on top in the form of an initiative dubbed Our Pink.
The new initiative introduces us to a group of five employees at ghd, who share their heartfelt stories and experiences of how breast cancer has personally affected them and their loved ones. Those who kindly volunteered to share their personal stories as part of the campaign are: Janine Jennings (ghd UK & Ireland, Head of Education), Jennifer Lowe (ghd US, former employee, Director, Trade & Consumer Marketing), Belen Casado (ghd Spain, former employee, Digital Education), Giada Belloto (ghd Italy, Social Media Manager) and Lisa Bourhy (ghd France, E-commerce Manager). You can discover their personal stories in the campaign video on the ghdANZ YouTube channel.

This year’s lineup
Available from today and rendered in a soft fondant pink that makes them way too cute to hide in a bathroom drawer are:

ghd PLATINUM+™ FONDANT PINK LIMITED EDITION
RRP $450
Featuring ground-breaking predictive Ultra-zone™ technology, ghd platinum+™ predicts your hair’s needs and the way you style, controlling heat more effectively than ever before to guarantee ultimate results with 70% stronger hair, 75% more shine and two times more colour protection.

ghd MAX FONDANT PINK LIMITED EDITION
RRP $400
The ghd max professional styler is the brand’s first wide plate styler with 70% larger plates. This makes it ideal for styling long, thick and curly hair types in half the time, with no extreme heat.

ghd GOLD® FONDANT PINK LIMITED EDITION
RRP $370
The ghd gold® professional styler transforms your daily hair routine with Dual-zone technology. This styler controls heat from root to tip, delivering sleeker, smoother, and healthier-looking hair.

ghd HELIOS FONDANT PINK LIMITED EDITION
RRP $390
The ghd helios™ professional hair dryer with Aeroprecis™ technology drastically cuts down blow-dry time, giving you ultimate styling control to achieve smoother results with 30% more shine.

ghd GLIDE® HOT BRUSH FONDANT PINK LIMITED EDITION
RRP $290
The ultimate second day hair saviour, ghd glide professional hot brush has ceramic and ionising technology, transforming your hair in just a few strokes for a perfectly smooth look in seconds.

The new collection is available from today, so head here and get shopping - you know you want to!