BEAUTY NEWS: GLOSSIER FANS TAKE NOTE

A few years ago an LA-based MUA friend dragged me to the Glossier West Hollywood store, and as a shameless beauty freak I have to admit that I was immediately obsessed. After years of reading about the industry disruptor and desperate for a play with their much-hyped, insanely well priced products, I was literally dropped into the Glossier world – and I was hooked. The store stretches along Melrose Avenue and West Knoll Drive in West Hollywood, and it’s a true beauty wonderland – for all ages. I came away with several fresh discoveries and an array of samples to fall hard for, then it was back to gazing at new drops online and saving my pennies for a trip back to the States.
But as of last year, that changed – as Glossier.com now ships to over 180 countries globally, including Australia, New Zealand, Germany, Spain, Italy, Netherlands, Mexico, and India. It was fabulous news for sure, but things just got even better as MECCA, Australia’s largest prestige beauty retailer, announced a highly anticipated exclusive retail partnership with Glossier in Australia and New Zealand that sees their array of must-haves in store NOW… This partnership marks Glossier’s debut in bricks-and-mortar retail in the Australasian market, offering customers the opportunity to swatch, trial, and shop Glossier’s iconic products in real-time, just as I did during a crazy LA Pride week all those years ago!

Founded by Emily Weiss and helmed by an all-women leadership team, Glossier was created with a desire to democratise the beauty industry, creating everyday essentials that form the backbone of a beauty routine. From its formulations to its packaging, Glossier products have been designed to be democratic, intuitive, uncomplicated, and, most importantly, fun, and the MECCA’s loyal community of beauty freaks can now shop Glossier’s cult-loved range of skincare, makeup, and fragrance products, including the five bestsellers synonymous with the Glossier brand—Boy Brow, Cloud Paint, Futuredew, Glossier You, and Stretch Fluid Foundation, among more.
Glossier’s early arrival at MECCA George St in Sydney last Friday saw a Balm Dot Com sold every 60 seconds, with the most popular flavours being Strawberry, Birthday Cake and Rose. I’m a Coconut and Birthday Cake girl myself, but I digress! Now that you can finally shop the iconic NYC brand IRL, MECCA is celebrating in both countries with some super cute activations…

Glossier Photobooths (Australia)
What: Beauty lovers can take a snap in the Glossier selfie booth and will receive a complimentary Glossier You fragrance sample.
Where & When:
MECCA George St, Sydney (Friday 12 July – Friday 2 August)
MECCA Highpoint, Melbourne (Wednesday 17 July – Friday 2 August)

Glossier Claw Machines (Australia & New Zealand)
What: Beauty lovers can play to win with over 1000 x prizes to be won at each store including gift cards and deluxe samples.
Where & When:
MECCA Queen Street, Auckland, New Zealand (Friday 19 July – Sunday 21 July)
MECCA Pacific Fair, Queensland (Friday 19 July – Sunday 21 July)
MECCA Rundle Mall, South Australia (Friday 19 July – Sunday 21 July)

MECCA presents Glossier Pop-Up (Melbourne, Australia)
What: Meet the brand that started online, in real life: Glossier. Made for the beauty-obsessed, test and try their cult hits Cloud Paint, Futuredew and Glossier You EDP in person at this exclusive pop-up.
Where: MECCA Presents, Shop 022, Melbourne Central Shopping Centre, Ground Level, 211 La Trobe St, Melbourne VIC 3000
When: Saturday 3 August – Sunday 25 August

So add those dates to your diary, and see you there!