Beauty news: Kérastase is coming to MECCA

Back in May, big, beautiful beauty juggernaut MECCA announced an influx of blockbuster brand launches as a result of an overarching investment into the haircare category. This included a plethora of fresh, MECCA-approved new brands, as well as a teaser that a seriously iconic haircare brand was yet to be announced… well now the time has come, and I for one could not be happier!
This August, icons do indeed collide. MECCA, Australasia’s leading premium beauty retailer welcomes the world's #1 prestige haircare brand, Kérastase. Kérastase brings decades of expertise, world-renowned science, and a revolutionary approach to caring for hair.
Since 1964, Kérastase has built its success on delivering exceptional performance to the scalp and hair through exquisite products and bespoke, in-salon treatments, all powered by scientific expertise, professional knowledge and an intuitive understanding of what people truly want from hair care. A haircare brand that has long treated hair with the same reverence as the skin, Kérastase were pioneers in creating what are essentially facials for the hair and scalp, and products akin to anti-ageing serums - but for your locks. Today, the legendary French brand is present in more than 60 countries with a community of about 150,000 hairdressers. They also adopted a care-first philosophy early on that extends beyond its products: to care for all hair types and all individuals, as well as the world we live in.

Launching at select MECCA stores across Australia and New Zealand, and online on July 30, customers will be able to shop the brand’s best-selling franchises including Genesis and Premier, as well as several of the Kérastase icons including Elixir Ultime and Nutritive Magic 8-Hour Night Serum - all while boosting your beauty loop, you’re welcome!
I’ve been a Kérastase stan for more years than I care to admit, for an abundance of reasons. Now members of the super-loyal MECCA community can discover their new routine for world-class hair with Kérastase, too.