Fragrance Friday: Glossier brings us all a little more You
With its warm, instantly loveable fragrance profile, Glossier’s You was destined to be an instant hit from the moment it dropped. The perfect daytime scent and more, it takes on a slightly different scent for each user thanks to its skin-scent-enhancing technology – akin to a pheromone oil – and it was added to my fragrance wardrobe at very first waft.
The same holds true for the brand’s new launch: Crème de You, which brings the internet-breaking scent to life in the form of a lush body lotion. A smooth, dry-touch body butter that I personally cannot wait to try, Crème de You features “a rich, glossy texture and generous pickup” within the formula that “envelops skin in a veil of moisture and a scent impact that smells a little different on everyone,” per the brand. Love!
A luxurious new crème that’s powered by Glossier You—and also, you – it’s also jam-packed with skin-loving ingredients, like lush humectants and rich oils and butters that are precisely tuned to drench skin in the nourishment and long-lasting moisture it needs, while leaving skin with a silky-smooth, never greasy or sticky finish (Jojoba and shea are in there, two of my absolute skin MVPs). Skin is left soft, supple, and delicately scented all day – seriously, what’s not to love?
For those that practice layering (and we all should, TBH) Crème de You is the perfect complement to the original You eau de parfum. Paired together, expect a stronger and longer-lasting expression of You that lasts throughout the day, and well into the night when you carry You on the go like I do.
And if that’s not enough to reel you in, Crème de You is housed in a covetable recyclable glass jar with a soft-touch lid. Like the eau de parfum, the jar is outfitted with a thumbprint indent that, in the words of the brand, “needs you to complete it”. When you’ve used up all the crème, the packaging evolves into a beautiful catch-all for the keepsakes you want to keep close. Just rinse… and enjoy.
For the glorious imagery above, Glossier teamed up with friend of the brand and Minnesota-native artist and singer, Mette, for the campaign. The dream Glossier girl, Mette has worked alongside the likes of Pharrell, Rihanna, and recently opened for Taylor Swift on the London leg of her Eras Tour. Being ever inspired by their community, Team Glossier says that “Mette’s sensuality, energy, and expressive individuality pair perfectly with the luxurious world of Crème De You,” and I couldn’t agree more.
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