Fragrance Friday: Versace Eros Energy

The newest addition to the Versace Eros fragrance eau de parfum pour homme line, Versace Eros Energy is bursting with unabashed sexiness. And as fun and flirtatious as the star of the campaign, Magic Mike and Blink Twice star, Channing Tatum, it’s absolutely destined to be a runaway success as we head into the warmer months.
The Eros fragrance collection takes its name from the mythological God of love in all its glory, energy, passion, and intensity, and the vibrant Eros Energy joins existing Eros and Eros Flame fragrances in the signature collection for men. A citrus woody scent created by master perfumer Jordi Fernández, it takes inspiration from the breathtaking beauty of the Mediterranean coastline, and is like being caressed by fresh wave of citrus and white amber that the house says “will make you feel powerful, sexy, and undeniably joyful while staying loyal to the allure of eros”.

The perfect-for-summer scent opens with a vibrant blend of citrus notes, featuring Italian bergamot, blood orange, lemon, lime, and grapefruit. The heart is dominated by the dynamic tones of pink pepper, black currant, and white amber, while the base of patchouli, musk, and oakmoss lends elegance and depth to the fragrance. Like a steamy, high summer trip to the mediterranean in a bottle, even the vessel is coloured in a rich yellow, symbolising solar energy.
Donatella Versace herself says Tatum was the perfect choice for new Eros Energy, saying: “He is strong and determined and at the same time incredibly kind and charming. He is the modern Eros—celebrating love, power and dedication.”

The star says the steamy campaign was Donatella’s idea, and “has such a strong creative vision and real physicality. It captures the unique mix of elegance and energy that I love about Versace. To represent the Versace Eros fragrances, which have such a powerful place not just in fashion but in culture, is a great privilege, and to do so for my friend Donatella is beyond words. Thank you, Donatella, I love you.”
Versace and Channing Tatum are a match made in heaven, Eros would be proud.

Versace Eros Energy is available now, and can be found online and in-store at selected Farmers and Life Pharmacy locations.