Beauty review: Lancôme's all new Génifique Ultimate Serum

When it comes to widely beloved, award-winning skincare products, most brands that have been in the game for as long as Lancôme has, have a hero product that’s both well-known and well-loved. And if you’ve worked in beauty anytime in the past decade or two like me, you’ve probably tried them all. Lancôme's iconic anti-aging face serum, Génifique was one of the first super serums, and one that I have reached for on and off so many times since its initial release. In a world of ten step skincare and layering multiple actives it makes caring for your skin a breeze, and even the high precision dropper provides the perfect dose – every time.
Over the years Génifique has evolved alongside the brand, with minor tweaks here and there that ensured that one of the best remains exactly that. With that in mind, it’s latest iteration is most definitely the most impressive yet - with Génifique Ultimate Serum visibly repairing skin damage in just one week of twice-daily application. Intrigued? I was – and yep, it delivered.

What’s new?
Powered by Beta Glucan-CM technology - the dermatological active known to promote skin repair – the brand new dual-repair serum is proven to increase the skin's capacity for visible repair and recovery significantly, with no less than 90 trillion Beta Glucans in each dropper. 27 years of research in skin repair science have gone into this wonder and it shows, with the formula delivering serious results while still maintaining the light, fast, absorbing texture we’ve all come to know and love.

So who is it for?
Lancôme Génifique Ultimate Serum can be used on all skin types - including very sensitive – and many of its key ingredients make it the dream for skin prone to redness and irritation like mine. These include what the brand’s R&D team calls Pre- and Probiotic Fractions, the former supplying the skin with essential microbiome nutrients, while probiotic fractions support skin barrier function for stronger, healthier skin over time. A high molecular weight form of hyaluronic acid that retains a larger amount of water is in there to help smooth, hydrate and plump skin, while Liquorice Extract is another winner for those wanting to soothe sensitised skin. It also provides antioxidant benefits and can help to reduce visible redness, which tickled my fancy in particular.

How do I use it?
For those looking to minimise redness, uneven texture, and fine lines without needing to reach for a bunch of individual serums (hello!), this beauty is perfect as the first skincare step for a healthier, more vibrant complexion. Just apply a dropper full of Génifique Ultimate serum to clean hands, gently rubbing them together to evenly distribute the formula. Moving in an outward, upward direction, apply the formula starting with your forehead, then smooth it along your cheekbones, always with upward, lifting motions. Finish with a sweep up your chin to your temples, then use the remaining serum on your neck and allow to sink in for about 30 seconds before applying your favourite moisturiser.

Lancôme Génifique Ultimate Serum is available now, and comes highly recommended.