Holiday countdown: the gift of great activewear with LSKD

Unless you’ve been hiding under a rock – or eternally offline – you will have heard of LSKD, the seriously impressive Australasian activewear brand known for its high-quality, functional sportswear with a streetwear aesthetic that wears like a charm. I’ve been chasing a pair of their eternally-sold out Elevate Wide Leg pants for the longest time, and after securing them? I just want more!
Luckily for all of us LSKD fans they recently opened their first-ever physical store in Aotearoa, which can be found in the beachside suburb of Takapuna, Auckland. The arrival of a bricks and mortar store here marks a significant milestone for LSKD as they expand into New Zealand, a country they have deep ties with as part of their mission to inspire people to be “1% better” every day.
The arrival in New Zealand is personal for Jason Daniel, LSKD CEO and Founder, as his father was born and raised in Wellington, and much of his extended family still lives here. “New Zealand has always felt like a second home to me," says Daniel. "We’re incredibly excited to bring LSKD to this vibrant, active community, and we look forward to seeing Kiwis experience our brand in a whole new way."

LSKD’s journey began when Daniel (above), an avid BMX freestyle and Motorcross rider, was nicknamed "Loose Kid" by his friends for his daring spirit—an energy that has driven the brand’s ethos of chasing adventure and pushing boundaries. What started with tees and stickers sold trackside has grown into a globally recognised activewear brand, with sales surpassing $100 million and a rapidly expanding retail footprint across Australia, the U.S., and now New Zealand.
LSKD’s presence in New Zealand has already been significant, with $10 million in online sales to Kiwi customers like myself. The company plans to continue its expansion, with ten more stores planned for New Zealand next year, starting with Auckland, Christchurch, and Mount Maunganui.
I personally love that LSKD is not just about selling products - they’re passionate about creating communities and supporting local economies, and through initiatives like Project Earth and collaborations with organisations such as Upparel they aim to minimise waste and responsibly recycle or repurpose apparel. As part of their grand opening in Auckland, LSKD hosted a tights and shorts swap, inviting customers to bring in their pre-loved tights or shorts to exchange for a brand-new LSKD pair, which I am gutted I missed!

If you’re looking to gift activewear to a loved one then I highly recommend that you head instore or online now – they even have a cherry red Christmas Knit Sweater on offer for those that can’t get enough of the silly season!
The new LSKD Store is at Shop 2A-2D, 21 Hurstmere Road, Takapuna Beach, Auckland, or visit lskd.co and follow the brand on Instagram.